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Kennis delen is belangrijk. We maken regelmatig blogs, vlogs en podcasts . Geef jouw kennis een energyboost. Abonneer je op onze update en ontvang als eerste onze nieuwste publicaties.
Stay current in the lightning-fast world of social media. Discover the essential social media dimensions for profile pictures, cover photos and posts in 2024 with our handy infographics. Avoid grainy images and plan your social media content with the right dimensions for 2024.
Optimize your LinkedIn company page for new business opportunities, valuable connections and a strong professional presence. Whether you want to increase your customer base, discover new business opportunities or simply strengthen your online presence, optimizing your business page is crucial. Discover essential steps, such as fully populating your page, SEO strategies, content marketing, and the latest features for 2024.
LinkedIn is constantly changing. Until a year ago, the platform was purely focused on personal contacts. But more and more attention is being paid to organizations. There are more and more opportunities within LinkedIn, both for individuals and organizations. To bring you up to date, we’re giving you an overview so you’re up to speed in the new year.
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
A good LinkedIn profile can open the doors to new career opportunities, business connections and valuable professional relationships. Whether you are looking for a new job, want to expand your network or simply improve your online presence, crafting an effective LinkedIn profile is essential. Here are some steps to help you create an attractive and informative LinkedIn profile.
Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.
In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.
In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.
At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?
Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
Then you finally have visitors to your website. Hundreds. But they don’t convert into customers. Then something is not right. Are you offering your visitors enough good CTAs?
It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?
You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.
Do you want your texts to be read? That what you have to say has impact on those around you. Then read this blog on attractive writing. So that your sound is heard. Experience that small adjustments are enough to create well-read texts.
An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...
We create websites. For more complex products we provide customization, for most commercial sites we choose Wordpress with Divi Builder.
During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.
As we do every January, we share our plans for the new year. Whereas December is the month of reflection and planning with us, January is the month of execution. We are again bursting with new plans. We are happy to share those with you.
It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.
By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.
The service provided by Eagle’s Flight Benelux is personal and substantive. In addition to written content, it is important that potential customers are also triggered by a personal touch.
As with all communication tools within your organization, your website needs a new look from time to time. The world changes, your business changes, or you enter new markets. Time for a new website? We do that in a maximum of five steps!
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.
Everyone who has a Web site wants to be found by the search engines. And that’s important too because search traffic is only growing. We find with many clients that they often can’t see the forest for the trees when it comes to search engine optimization. Using the right tools helps when you want to improve your website yourself. But what are the good tools?
In this guide, we provide 11 tips on how to properly use keywords on your page or blog. When you apply these SEO techniques you are going to be better found in the major search engines. In fact, by using the right keywords, your content is going to get more value for the visitor by giving them answers to their specific question.
Digitization has changed the business landscape more in a few years than in all the centuries before. Sales as a profession has not changed; after all, people still do business with people but the path to the order has evolved and technology and online retrieval of information has made certain steps in the sales process different.
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.
Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.
Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.
We conduct research on marketing trends within b2b. The purpose of the survey is to find out what challenges b2b companies have in the marketing field. The examination takes an average of 5 minutes. Busy loading...
Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.
Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”
Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.
Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.
When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.
Dat kan. Dan maken we hem voor jou. Moet je ons vertellen waarover. Noem een onderwerp via ons contactformulier of whatsapp.
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