How do you select the right marketing automation software?

In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.
Auteur: Camman Jasper
Categorie: Marketing

With a plethora of options on the market, choosing the right marketing automation software is a strategic decision that requires in-depth analysis. In this blog, we will discuss key considerations and compare two popular options: SharpSpring and HubSpot.

Why Marketing Automation Software?

Marketing automation software stelt marketeers in staat om repetitieve taken te automatiseren, klantinteracties te personaliseren en diepgaand inzicht te verkrijgen in het gedrag en de voorkeuren van hun doelgroep. Dit leidt tot verhoogde efficiëntie, verbeterde leadnurturing en uiteindelijk tot een grotere ROI op marketinginspanningen.

7 things to consider when selecting marketing automation software

1. Functionality

The functionality of the software should fit your specific needs. Consider aspects such as email automation, lead nurturing, lead scoring, CRM integration and reporting.

2. Usability

An intuitive and easy-to-use interface is essential to get the most out of the software without spending a lot of time training.

3. Scalability

The software must be able to grow with your business and support future needs.

4. Price

The cost of marketing automation software varies widely. It’s important to look at your budget and what features you really need.

5. Support and training

Make sure the software provider offers good customer support and training to ensure you get the most out of the software.

6. Integrations

Look at integration options with other tools your company already uses, such as CRM systems.

7. Reporting capabilities

The ability to track and analyze the performance of your campaigns is critical to continuously improving your strategy.

Comparison: SharpSpring vs. HubSpot


SharpSpring is a powerful marketing automation software aimed at SMBs and marketing agencies. It offers a wide range of features, including email automation, lead tracking, CRM integration and dynamic forms.

Benefits of SharpSpring

  • Affordability: SharpSpring is known for its reasonable pricing, making it an attractive option for smaller businesses.
  • Lead Nurturing and Scoring: It provides advanced lead nurturing features and the ability to score leads based on their behavior and interactions.
  • Powerful Analytics: SharpSpring offers in-depth reporting and analytics capabilities to track the performance of your campaigns.

Disadvantages of SharpSpring

  • Learning curve: Although SharpSpring offers a lot of functionality, the learning curve can be steep for some users.
  • User interface: Some users have criticized the user interface, which is perceived as less intuitive compared to other tools.

Both disadvantages are known to SharpSpring and they are working hard to improve. Even more convenient is to take a look at how it works and purchase it through us so you get good guidance.


HubSpot is one of the most well-known players in inbound marketing and automation. It offers an all-in-one platform with features such as email marketing, content management, CRM and more.

Benefits of HubSpot

  • Usability: HubSpot is known for its user-friendly interface and offers excellent training and support for new users.
  • Full Platform: In addition to marketing automation, HubSpot offers sales, service and content management features, making it an integrated platform for all customer-facing activities.
  • Great Community:HubSpot has an active and growing community of users and experts who share knowledge and best practices.

Disadvantages of HubSpot

  • Price: Although HubSpot is a powerful platform, it can be pricey, especially for small businesses with limited budgets.
  • Bloatware: Some users find that HubSpot comes with a lot of features, which can be overwhelming if you only need specific automation.

Free demo SharpSpring

Wondering how Marketing Automation from Customer Factory works and if it’s for your organization? Then request a free demo!

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