SEO Optimization

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The 3 main pillars of SEO

Search Engine Optimization (SEO) consists of 3 parts: on-page, off-page and technical SEO. Technical SEO includes all optimizations beyond content. On-page SEO are actions within your website/content, while off-page SEO is external.

1. On-Page SEO

2. Technical SEO

3. Off-Page SEO

On-page SEO improves a website’s content and HTML code. Key steps include using relevant keywords, optimizing meta tags, modifying URLs and structuring internal links. This increases findability on search engines.

Technical SEO focuses on optimizations beyond content, such as speeding up loading speed, optimizing website architecture, implementing mobile-friendly design, and using sitemaps and structured data. These improvements contribute to better search engine findability.

Off-page SEO focuses on optimization outside the website, aiming to increase website authority by gathering external links, also known as link building. This approach improves search engine rankings and website visibility.

Be more findable with our 7-step plan

Increase your website’s visibility in search engines with our 7 steps for search engine optimization. See step by step how we work to make you more findable.

Frequently asked questions about SEO

SEO is a craft, and we understand that there are many questions about it. Here are the most common questions about search engine optimization. Is your question not listed? Please feel free to contact. We would love to help you!

What is SEO and why is it important?

SEO, or Search Engine Optimization, is a crucial strategy for enhancing a website’s online visibility. This approach is essential to be found better in search engines, resulting in increased organic traffic and more potential customers.

How do search engines work?

Search engines use complex algorithms to index and rank Web sites based on relevance and authority. They scan content, links and other factors to show the most valuable results for a user query.

What is the difference between SEO and SEA?

SEO (Search Engine Optimization) focuses on improving organic search results, while SEA (Search Engine Advertising) is all about paid advertising within search engines. SEO is a long-term strategy, while SEA produces immediate results, but for a fee.

How long does it take for SEO results to show up?

The time required for visible SEO results varies. In general, it can take several months for significant improvements to occur, depending on factors such as competition, website history and the extent of optimizations applied.

How can you measure SEO?

Results of SEO are measurable through tools such as Google Analytics. You can track changes in organic traffic, keyword positions and conversions to assess the effectiveness of your SEO strategy.

What are the three main pillars of SEO?

SEO, or Search Engine Optimization, includes three crucial elements: on-page, off-page and technical SEO. Technical SEO involves all optimizations beyond content. On-page SEO involves actions within your website/content, while off-page SEO focuses on external optimizations.

What are SEO tools and how are they used?

SEO tools are essential software applications that facilitate website performance analysis and optimization. Examples of such tools include Google Analytics, SEMrush and Moz. They play a crucial role in researching keywords, analyzing competition, detecting technical errors and measuring overall SEO performance.

What is the cost of SEO?

SEO costs vary based on your current website and desired keywords. An estimate is often based on pages, text and estimated time at an hourly rate. Models are often used: per month (€100 – €4,500), per project (€500 – €10,000), per hour (€50 – €150). Periodic maintenance is crucial; many agencies offer subscriptions for updates on Google positions.

Optimizing your website for search engines?

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