The value of AI for business communications

Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.
Auteur: Erik Camman
Categorie: Communications, Marketing, News

Ai is hot. We see rapid development where we learn new things in a short period of time. AI speeds up processes, increases productivity and can inspire. yet some also see the shortcomings of AI. The texts ChatGPT presents us with are extremely monotonous and couched in bland Dutch, observes Gys-Walt van Egdom. And he fears this could lead to erosion of the language.

Read the opinion of Gys-Walt van Egdom

And this is what Chat GPT itself thinks of it:

(We did take out the biggest mistakes šŸ™‚ )


“In our increasingly digital world, the role of artificial intelligence (AI) is increasing. While there is much discussion about the potential negative effects of AI, it is also important to recognize the potential added value that AI can provide.

One of the benefits of AI is that it can help us adapt to new ways of communicating. In her opinion piece “ChatGPT will get us used to poorly written, loveless texts faster” in Het Parool, Gys- Walt van Egdom highlights the possibility of helping us get used to less sophisticated forms of communication.

While some might see this as negative, it can also be seen as a way to simplify and speed up communication. For example, if AI is used to write automated responses, companies can respond faster to customer inquiries and feedback. This can lead to a better customer experience and higher customer satisfaction.

In addition, AI can help us make better decisions through advanced analytics. By collecting and analyzing large amounts of data, AI can detect patterns and trends that might otherwise be overlooked. For example, this can be useful for companies in making strategic decisions and predicting future trends.

Another benefit of AI is that it can help us automate and streamline tasks, improving efficiency and reducing costs. For example, in healthcare, AI can be used to analyze patient records and make diagnoses, which can improve the efficiency of the diagnostic process.

AI can also help us be more creative. Through machine learning and neural networks, computers can be trained to recognize and create patterns that approach human creativity. This can be useful, for example, for generating ideas for advertising campaigns or designing new products.

Another benefit of AI is that it can help us create better personalized experiences. Through data analysis, AI can make personalized recommendations based on individual users’ interests and preferences. For example, this can be useful for recommending products and services to customers based on their previous purchases.

Of course, there are also challenges associated with using AI, such as privacy issues and the possibility of AI bias. It is important to recognize these challenges and actively work on solutions to overcome them.

Still, it is clear that AI can add great value if used in the right way.”

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