We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
The sense and nonsense of search engines
A good LinkedIn profile can open the doors to new career opportunities, business connections and valuable professional relationships. Whether you are looking for a new job, want to expand your network or simply improve your online presence, crafting an effective LinkedIn profile is essential. Here are some steps to help you create an attractive and informative LinkedIn profile.
Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.