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De Klantenfabriek methode
De meest gestelde vraag: Hoe doen jullie dat nu precies? In dit filmpje geven we antwoord.
The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
How to make better salespeople
In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.
Hoe werf ik nieuwe klanten?
Door de digitalisering is het zakelijke landschap in enkele jaren sterker veranderd dan in alle eeuwen daarvoor. Verkoop als vak is niet veranderd; mensen doen immers nog altijd zaken met mensen maar de weg naar de order is wel degelijk geëvolueerd en heeft door techniek en online vindbaarheid van informatie bepaalde stappen in het verkoopproces anders gemaakt.
De waarde van AI voor bedrijfscommunicatie
Is het de heilige graal voor jouw bedrijfscommunicatie? Of slaat het alles plat tot onherkenbare saaie proposities? In dit blog delen we een artikel van Gys-Walt van Egdom en hebben we Chat GPT een reactie laten schrijven.
Three interview methods to get to know your customer
You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.
With your face in the news
It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
How does Marketing Automation work within the LeadMachine?
Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.
The sense and nonsense of search engines
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
The value of AI for business communications
Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.