by Erik Camman | Oct 1, 2020 | Communications, News
After all, you build a website not for the client, but for its customers. This time I am the client and you, readers, are our (future) clients. Customer journey So after we have extensively worked out the customer journey, identified the buying motives and inventoried...
by Erik Camman | Sep 30, 2020 | News
Assemble a crisis team It is complex enough in a normal situation to make a plan and stick to it. In that respect, there is nothing new under the sun. In these times, it is important to make a plan as adaptive as possible. Make sure you save on fixed costs as soon as...
by Erik Camman | Sep 1, 2020 | Communications, Marketing
We’ve told each other enough that it’s important to share relevant content. In this blog, I give you an outline to write a short, and most importantly, readable, basic blog in 15 minutes. In doing so, we focus primarily on readability for your target...
by Erik Camman | Apr 6, 2020 | Sales
