by Erik Camman | Dec 10, 2023 | Communications, Marketing
What are personas? Personas are fictional but detailed characters based on data about the target audience. They represent different segments of the audience and help marketers, communications specialists and other professionals better focus on the needs and...
by Erik Camman | Nov 28, 2023 | News, News
It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what...
by Erik Camman | Sep 11, 2023 | Communications, Communications, News, News
Conversations with concerned people and journalists are part of your role as a corporate or political representative. It is essential to strike a balance between transparency, accountability and effective communication. This is the list you need to complete before...
by Erik Camman | Aug 30, 2023 | Communications, Marketing
Summary While embedding videos in emails can be attractive and effective, it is important to weigh the benefits against the potential drawbacks. In this blog, we name them both to help you make an informed decision about whether or not to include videos in your...
by Erik Camman | Aug 29, 2023 | Websites
A new website That’s usually the first question we get. But we want to get more questions. And definitely ask more questions. So before we could start this project, we wanted to know what the values of this association are now. And where it stands out from the...
