by Erik Camman | Jul 13, 2023 | Marketing, News
Summary As a B2B company, have you been struggling for years with whether it’s worth investing in paid lead generation campaigns on Facebook and LinkedIn? Metadata’s long-awaited benchmark report finally offers clarity. In an analysis of this landmark...
by Erik Camman | Jul 10, 2023 | Communications, News
Summary Find out in this article how marketing automation simplifies candidate recruiting for secondment and H&S specialists. Learn how to use marketing automation to optimize the candidate journey, build relationships with automated workflows and improve...
by Erik Camman | Jun 30, 2023 | Marketing, Sales
Sales and marketing play a crucial role in the success of tech companies. And often do not get the attention they deserve. After all, we are making beautiful products. Still, marketing and sales help bring those products to the attention of your target audience....
by Erik Camman | Jun 26, 2023 | Communications, News
For clarity. We’re not going to find those new employees for you. We can, however, make sure that potential employees enjoy coming to talk to you. After all, it is always better when people approach you for a new job. We do that with Employer Branding. I laid it...
by Erik Camman | Jun 19, 2023 | Communications, News
In the modern job market, employer branding plays a crucial role in attracting and retaining talent. In a shrinking job market, no organization can afford not to reach a large portion of the workforce.Employers must position their organization as an attractive...
