In the modern job market, employer branding plays a crucial role in attracting and retaining talent. In a shrinking job market, no organization can afford not to reach a large portion of the workforce.Employers must position their organization as an attractive employer and make it clear why potential employees should choose them. One aspect that is receiving increasing attention within employer branding is inclusiveness. In this article, we discuss the latest insights on inclusivity in employer branding and relate external and internal communications to develop a more diverse workforce.
Inclusiveness promotes diversity
Research shows that diverse teams achieve better results and are more innovative. Attracting this diverse talent starts as early as the employer branding strategy. By emphasizing inclusiveness in your employer branding communications, such as job postings and company presentations, you show that your organization is open to different backgrounds, perspectives and experiences.
Communicate in an authentic way
Authentic communication is essential for effective employer branding. Employees and applicants appreciate organizations that are sincere and transparent. In promoting inclusiveness, it is critical that we not only do it on paper, but that we actually create an inclusive work environment. Potential employees see through whether you are sincere and are more likely to choose employers who truly value diversity and inclusion. It is important to use a foundation (Vision, Mission, Core Values) and carry it out contently.
Provide visibility and representation
An inclusive employer branding strategy is also based on the visibility and representation of diverse employees. Potential employees want to be able to identify with your organization and see that there is room for growth and development, regardless of their background. Show diversity in your employer branding communications, such as images, videos and employee testimonials, to achieve this. It is not enough to simply communicate that your organization is inclusive. The people in the organization must actually experience it.
Implement inclusive hiring practices
An inclusive employer branding strategy goes hand in hand with inclusive hiring practices. It is not only about attracting talent, but also about providing equal opportunity during the hiring process. Research shows that blind applications, in which personal information that may lead to bias is removed, increase the likelihood of diversity. Implement standardized interview processes and train recruiters to recognize biases (including their own). This will make your recruitment more inclusive.
Build a positive reputation and word of mouth
An inclusive employer branding strategy leads to a positive reputation and positive word of mouth. Potential employees share their experiences and opinions about employers through online platforms and social media. If we are known as an inclusive and diverse organization, we are more likely to generate positive word of mouth. This contributes to our attractiveness to talent.