by Erik Camman | Jul 13, 2021 | Communications
Summary In a nutshell, a brand promise is what you promise your client and an important reason for your client to do business with your company. In this blog, we name the five prerequisites for a brand promise that appeals. Eand effective brand promise strengthens...
by Erik Camman | Jun 2, 2021 | Marketing, Video, Websites
On the front end, Eagle’s Flight Benelux’s website was good, but on the back end, it could use a solid rebuild. A better version of the CMS, SEO optimization and more images. To distribute via social and to use to support personal selling, we published...
by Erik Camman | Feb 25, 2021 | Marketing, Sales
Then, once you’ve decided it’s time for a new website, there are a number of choices to make. A website is not a “stand-alone” thing, but is part of your communication mix. It must fit within your company’s ambition, so it’s time to...
by Erik Camman | Feb 17, 2021 | Positioning, Websites
by Erik Camman | Jan 7, 2021 | LinkedIn, Video, Websites
Making choices An important choice in the development of this website was the premise that we wanted to address all target audiences in one place. That’s what the “Medo Clean for:” section is for. Based on one template, images and text can be adapted...