The five conditions for a brand promise

The five conditions for a brand promise

Summary In a nutshell, a brand promise is what you promise your client and an important reason for your client to do business with your company. In this blog, we name the five prerequisites for a brand promise that appeals. Eand effective brand promise strengthens...
A good start to 2021

A good start to 2021

As we enter the fourth year of Customer Factory, it is time to take the next steps. Where ‘thanks’ to Corona we had to adjust our 2020 plan quite a bit and make adjustments pretty much by the week for six months, our 2021 plan is a lot more flexible than...
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