Five questions every executive should ask themselves about sales

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.
Auteur: Erik Camman
Categorie: Sales

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