by Erik Camman | Jan 30, 2023 | Communications, Marketing
You have a new product. Or a new market. Or an existing product and market. It is good to look at that regularly. You can do that with the matrix from Customer Factory. In seven steps, write a plan. For yourself. To make decisions. What will your company focus on in...
by Erik Camman | Jan 1, 2023 | News
In 2023, we will become a little more circular again. 2022 was a remarkable year in many ways. That we would master Covid we knew. That three months into the new year a war would break out at our neighbors yet. And that that too has consequences for our society. We...
by Erik Camman | Dec 25, 2022 | Acquisition, LinkedIn, Positioning, Websites
How do you position a company with a product that just exists and has global ambitions? With that question, Fiona, Kees and Ed came to us. We have started implementing an ImageMachine , in which we worked out the ProductMarketCombination and translated it into content...
by Erik Camman | Dec 5, 2022 | Acquisition, Events
Bike Labyrinth helps clients, patients and residents regain confidence and enjoy cycling with more than 600 interactive cycling routes from around the world. Customer Factory is at its best when your business is in transition. So too for Bicycle Labyrinth. The company...
by Erik Camman | Nov 16, 2022 | Acquisition, Positioning, Websites
Laundryshop.co.uk is a webshop that does what it should: Create conversion and orders. And Laundyshop.co.uk wants to move on. So we are working to cross-sell, upsell and broaden the network in a market where the number of outlets is decreasing and we have to develop...
