by Erik Camman | Oct 19, 2018 | Marketing
On the one hand, this makes information more accessible, allowing you as a salesperson to better prepare yourself before you pick up the phone. However, the market has also become much more transparent which has also made it easy for clients to obtain information...
by Erik Camman | Oct 17, 2018 | Sales
It’s a hellish point, but every customer a company has ever acquired is no longer a customer at some point. This can be for a multitude of reasons, ranging from a niggling argument to the moment when customer and supplier “just don’t fit...
by Erik Camman | Aug 30, 2018 | Sales
What is acquisition? The process of acquiring new customers. A useful definition of acquisition is: “Acquisition involves acquiring new customers and orders. Within companies, the marketing and sales departments work together to achieve optimal acquisition of...
by Erik Camman | Aug 15, 2018 | Communications
1. Initial struggles (Early struggle). A phase characterized by a search for sufficient resources and customers. An exciting time, revealing whether the company, started with great ambition, will make it. In an ideal start-up, if you are a visionary, you look for a...
by Erik Camman | Feb 22, 2018 | Sales
The 7 phases In 7 phases it is possible to explain how the customer journey develops. At 1 a need arises, at 5 you get the order and at 7 the customer shouts your name from the roof; he is so satisfied with your service that he has become an ambassador for your...
