door Erik Camman | apr 11, 2023 | Communications, Marketing, News
Ai is hot. We see rapid development where we learn new things in a short period of time. AI speeds up processes, increases productivity and can inspire. yet some also see the shortcomings of AI. The texts ChatGPT presents us with are extremely monotonous and couched...
door Erik Camman | jan 30, 2023 | Communications, Marketing
You have a new product. Or a new market. Or an existing product and market. It is good to look at that regularly. You can do that with the matrix from Customer Factory. In seven steps, write a plan. For yourself. To make decisions. What will your company focus on in...
door Camman Jasper | jan 2, 2023 | Marketing, Sales
What should a good Call to Action meet? A good call-to-action (CTA) usually contains the following elements: Naming a clear action This could be something like “Sign up,” “Learn more,” or “Buy now. A sense of urgency or scarcity For...
door Erik Camman | okt 1, 2022 | Communications, Marketing
We know: Young people can no longer read, have short attention spans and are hard to reach by traditional means. So much for the Boomers. What we also know is that young people are processing information faster and faster and have learned to research on their own....
door Erik Camman | sep 1, 2022 | Marketing, Sales
Interviewing yourself If you, director/commercial manager, take the questions yourself, you generally have good conversations and can quickly vary your questions. You pick up a mountain of information and, if lucky, some hooks to make more sales. It is good to do this...
door Erik Camman | aug 1, 2022 | Communications, Marketing
Do you want your texts to be read? That what you have to say has impact on those around you. Then read this blog on attractive writing. So that your sound is heard. Experience that small adjustments are enough to create well-read texts. We write texts We regularly...
