Frodo’s customer journey

Frodo’s customer journey

An important question in acquisition: “What stage is my customer in?” It defines the content you need to deliver. In this regard, “The hero’s journey” is a fine tool. He shows that people have different content needs at each stage. That...
Customer Factory 3.0

Customer Factory 3.0

Practice what you preach: We are starting the new year with the upgrade 3.0 of our website. The website usage of our visitors is well analyzed. In doing so, we further improved the ease of use of the site. We choose a clear image. Products and services are given their...
A marketing budget in five steps

A marketing budget in five steps

1. What does the sales funnel look like? Building an effective marketing budget requires a deep dive into your sales funnel, where you track results throughout the sales cycle, from prospect to customer. If you use marketing automation or a CRM, you can easily surface...
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