door Erik Camman | dec 10, 2023 | Communications, Marketing
What are personas? Personas are fictional but detailed characters based on data about the target audience. They represent different segments of the audience and help marketers, communications specialists and other professionals better focus on the needs and...
door Erik Camman | sep 11, 2023 | Communicatie, Communications, News, Nieuws
Conversations with concerned people and journalists are part of your role as a corporate or political representative. It is essential to strike a balance between transparency, accountability and effective communication. This is the list you need to complete before...
door Erik Camman | aug 30, 2023 | Communications, Marketing
Summary While embedding videos in emails can be attractive and effective, it is important to weigh the benefits against the potential drawbacks. In this blog, we name them both to help you make an informed decision about whether or not to include videos in your...
door Camman Jasper | aug 28, 2023 | Communications
A segmentation strategy involves dividing the market into different groups with similar needs, preferences and characteristics. Kotler describes three common approaches are concentrated marketing, differentiated marketing and undifferentiated marketing. We like to go...
door Erik Camman | jul 10, 2023 | Communications, News
Summary Find out in this article how marketing automation simplifies candidate recruiting for secondment and H&S specialists. Learn how to use marketing automation to optimize the candidate journey, build relationships with automated workflows and improve...
door Erik Camman | jun 26, 2023 | Communications, News
For clarity. We’re not going to find those new employees for you. We can, however, make sure that potential employees enjoy coming to talk to you. After all, it is always better when people approach you for a new job. We do that with Employer Branding. I laid it...
