door Erik Camman | aug 30, 2023 | Communications, Marketing
Summary While embedding videos in emails can be attractive and effective, it is important to weigh the benefits against the potential drawbacks. In this blog, we name them both to help you make an informed decision about whether or not to include videos in your...
door Camman Jasper | aug 28, 2023 | Marketing
With a plethora of options on the market, choosing the right marketing automation software is a strategic decision that requires in-depth analysis. In this blog, we will discuss key considerations and compare two popular options: SharpSpring and HubSpot. Why Marketing...
door Erik Camman | jul 13, 2023 | Marketing, News
Summary As a B2B company, have you been struggling for years with whether it’s worth investing in paid lead generation campaigns on Facebook and LinkedIn? Metadata’s long-awaited benchmark report finally offers clarity. In an analysis of this landmark...
door Camman Jasper | jul 5, 2023 | Marketing
Summary In this article, you will learn how a keyword research can be done effectively to increase your online visibility and generate targeted traffic to your website. Learn to understand your target audience, generate relevant keywords, analyze search volume and...
door Erik Camman | jun 30, 2023 | Marketing, Sales
Sales and marketing play a crucial role in the success of tech companies. And often do not get the attention they deserve. After all, we are making beautiful products. Still, marketing and sales help bring those products to the attention of your target audience....
door Erik Camman | mei 7, 2023 | Marketing
It seems so beautiful, but it is not Embedding video can help create a slightly higher experience for email marketing purposes, but the long-term business implications can be costly. The decision to embed video in an email may even reduce conversion and engagement...
