door Erik Camman | jul 13, 2021 | Communications
Summary In a nutshell, a brand promise is what you promise your client and an important reason for your client to do business with your company. In this blog, we name the five prerequisites for a brand promise that appeals. Eand effective brand promise strengthens...
door Erik Camman | okt 28, 2020 | Communications, Marketing, News, Sales
door Erik Camman | okt 1, 2020 | Communications, News
After all, you build a website not for the client, but for its customers. This time I am the client and you, readers, are our (future) clients. Customer journey So after we have extensively worked out the customer journey, identified the buying motives and inventoried...
door Erik Camman | sep 1, 2020 | Communications, Marketing
We’ve told each other enough that it’s important to share relevant content. In this blog, I give you an outline to write a short, and most importantly, readable, basic blog in 15 minutes. In doing so, we focus primarily on readability for your target...
door Roland van Dijke | apr 3, 2020 | Communications, Marketing
In this blog, I discuss 4 free tools that help me find relevant keywords time and time again. But before we begin this, it is important to lay a foundation. Where do visitors come from? On what pages? And with what search terms? Index Analytics: measuring is knowing...
