Customer Factory 3.0

Customer Factory 3.0

Practice what you preach: We are starting the new year with the upgrade 3.0 of our website. The website usage of our visitors is well analyzed. In doing so, we further improved the ease of use of the site. We choose a clear image. Products and services are given their...
A marketing budget in five steps

A marketing budget in five steps

1. What does the sales funnel look like? Building an effective marketing budget requires a deep dive into your sales funnel, where you track results throughout the sales cycle, from prospect to customer. If you use marketing automation or a CRM, you can easily surface...
Taking good inventory is half the battle

Taking good inventory is half the battle

Only when you know where their needs lie can you make an offer to which they respond positively. Imagine the situation when your partner wants to go to the theater, while you want to go see a nice movie. We listen poorly We limit ourselves in this blog to surveying...

The three Bs of brand perception – Awareness

To be considered for a job at all, suspects and prospects need to know that your brand exists. The first principle of branding is awareness. Do people know your business? A reliable way to build brand awareness is to give your brand a unique “personality. There...
The three Bs of brand experience

The three Bs of brand experience

I will not add here the list of companies that fell on hard times in recent years because of a bad image. A good brand experience is the key to a lasting customer relationship. What is brand perception? Brand experience is everything that makes your target audience...
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