4 free tools to find keywords

4 free tools to find keywords

In this blog, I discuss 4 free tools that help me find relevant keywords time and time again. But before we begin this, it is important to lay a foundation. Where do visitors come from? On what pages? And with what search terms? Index Analytics: measuring is knowing...
Five steps to a content strategy.

Five steps to a content strategy.

In this blog, I share a step-by-step plan (based on the ROEM strategy model developed by Gerretsen and Machielse) that will help you structure and take it to the next level. 1. Set content goals Why are you using content marketing? That’s the first question you...
Five steps to a content strategy.

In 5 stappen naar een contentstrategie.

In dit blog deel ik een stappenplan (gebaseerd op het ROEM-strategiemodel ontwikkelt door Gerretsen en Machielse) waarmee je structuur in brengt en het naar een hoger niveau tilt. 1. Stel content doelen Waarom maak je gebruik van content marketing? Dat is de eerste...
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