by Camman Jasper | Apr 17, 2018 | Sales
Key question: what is the customer’s need? Kotler’s STP model helps with this. STP stands for segmenting – targeting – positioning. In Dutch, it is SDP (segmenting – target market determination – positioning). This model is used to...
by Erik Camman | Feb 22, 2018 | Sales
The 7 phases In 7 phases it is possible to explain how the customer journey develops. At 1 a need arises, at 5 you get the order and at 7 the customer shouts your name from the roof; he is so satisfied with your service that he has become an ambassador for your...
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