by Roland van Dijke | Apr 3, 2020 | Communications, Marketing
In this blog, I discuss 4 free tools that help me find relevant keywords time and time again. But before we begin this, it is important to lay a foundation. Where do visitors come from? On what pages? And with what search terms? Index Analytics: measuring is knowing...
by Roland van Dijke | Sep 19, 2019 | Marketing
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by Roland van Dijke | Aug 12, 2018 | Marketing
Companies expect golden mountains The results of Ebay’s survey are consistent with our observation that companies often overspend on Adwords. It seems like such an easy way to acquire customers, but if you get few orders out of it, the conversion rate is often...
