Much of these processes take place at the strategic level. How do we mature the recipient to make a quality appointment during face-to-face contact? The interpretation of the acquisition process and the supplementation of marketing resources plays an important role in this, but we will go into that in more detail another time. Now we are going to talk about the first personal contact. The link that is still sometimes outsourced to call agencies or put down in-house as “telemarketers. A word on which there is a huge curse.
You are called by a lady or man with a lot of noise in the background where the routine drips off the first sentence. As a result, “No interest” or “We own an energy company ourselves, we have no interest in your energy. The other end of the line is once again disappointed that the routine conversation is not working. “The more phone calls, the more appointments” is often the motto. In short; quantity over quality.
So how do we make sure that we have at least done everything possible to turn the first contact into a good deal? The acquisition process or marketing resources can be so good, when Marco from the NEM sends the routine call our way, the investments have been useless. WHERE IS THE PERSONALITY AND POSITIVITY? Everyone can hear that all work consists of calling, calling and more calling. Respect to anyone in that profession, because it’s tough. Results determine success. So why not go that extra mile to shine?
An enthusiastic opening sentence makes the difference between Yes or No. This could be anything: Hello Mr. Jansen, how are things in the always sunny The Hague? Does the sun actually shine, positive energy. Is the sun not shining? Thinking about the sun, so positive. Above all, we must not forget to smile, although that is sometimes difficult after 6 or so hours on the phone. As employers, though, we can encourage laughter and positivity! Hang a TV with a new Fokke and Sukke every ten minutes, comic Memes or a drawing wall where the funniest one-liners of the day can be written down.
We can say that part of the company’s success depends on the performance of our beloved appointment makers. Without them, all successive links are less successful. For that reason, we may well invest a little of the enjoyment of these important workers.