by Erik Camman | Jan 1, 2021 | News
As we enter the fourth year of Customer Factory, it is time to take the next steps. Where ‘thanks’ to Corona we had to adjust our 2020 plan quite a bit and make adjustments pretty much by the week for six months, our 2021 plan is a lot more flexible than...
by Erik Camman | Dec 15, 2020 | News
by Erik Camman | Oct 28, 2020 | Communications, Marketing, News, Sales
by Erik Camman | Oct 1, 2020 | Communications, News
After all, you build a website not for the client, but for its customers. This time I am the client and you, readers, are our (future) clients. Customer journey So after we have extensively worked out the customer journey, identified the buying motives and inventoried...