by Camman Jasper | Apr 17, 2018 | Sales
Key question: what is the customer’s need? Kotler’s STP model helps with this. STP stands for segmenting – targeting – positioning. In Dutch, it is SDP (segmenting – target market determination – positioning). This model is used to...
by Camman Jasper | Nov 15, 2017 | Communications
There is a multitude of opinions on the definition of a value proposition. In this blog, we list the most common ones to help you think about your value proposition. This one really can’t go on:”With our excellent service, expertise, good value for money...
by Camman Jasper | Jul 11, 2017 | Marketing
People are online everywhere, including on vacation with their tablets or smartphones. They scroll through their Facebook timeline while camping or read the digital edition of their favorite daily newspaper on the beach. Through these mobile devices, there is more...
