Five steps to a content strategy.

Five steps to a content strategy.

In this blog, I share a step-by-step plan (based on the ROEM strategy model developed by Gerretsen and Machielse) that will help you structure and take it to the next level. 1. Set content goals Why are you using content marketing? That’s the first question you...
6 tips for going on vacation without stress

6 tips for going on vacation without stress

Get a good replacement and make clear arrangements with them. Does the person know what your duties are? Which ones can be taken over and which ones are temporarily on hold? What happens to your e-mail, mail and meeting attendance? What can and do you want to be...
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