by Camman Jasper | Aug 28, 2023 | Communications
A segmentation strategy involves dividing the market into different groups with similar needs, preferences and characteristics. Kotler describes three common approaches are concentrated marketing, differentiated marketing and undifferentiated marketing. We like to go...
by Camman Jasper | Jul 5, 2023 | Marketing
Summary In this article, you will learn how a keyword research can be done effectively to increase your online visibility and generate targeted traffic to your website. Learn to understand your target audience, generate relevant keywords, analyze search volume and...
by Camman Jasper | Jan 2, 2023 | Marketing, Sales
What should a good Call to Action meet? A good call-to-action (CTA) usually contains the following elements: Naming a clear action This could be something like “Sign up,” “Learn more,” or “Buy now. A sense of urgency or scarcity For...
by Camman Jasper | Jun 21, 2021 | Marketing, Sales
Summary Discover how to improve the marketing and sales process by viewing it as a production process. This article discusses the process in detail and covers important aspects such as customer acquisition, marketing at the orientation stage and the collaboration...
by Camman Jasper | Jun 11, 2021 | Acquisition
Nice company. Young entrepreneur. Pim Duterloo. Distinctive product. We took a good inventory of his target audience. We mapped those. We identified the right contacts within his customer group and put them in touch with him in a dosed manner. So he has a pool of...
