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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Textielservice.info

A new knowledge platform for textile care Netherlands. With a monthly stream of new news articles, this will be the central point of knowledge.

The sense and nonsense of search engines

Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?

Laundryshop.co.uk

In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.

The three Bs of brand experience

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

AVG, what to do with it? (part 1)

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

Customer case: Cosinta

Organization: Cosinta is the wholesaler of cosmetics for the professional user and, in relationship with its resellers, approaches the consumer market. Question: Provide a structured marketing strategy and execution appropriate to support our digital and analog...

The roadmap for 2024

It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what specifically are we going to focus on in 2024?

Five questions every executive should ask themselves about sales

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.

Do once Corona commercial: Take care of each other

It has become a tradition that we publish a blog after cabinet press conferences in which we provide some tips that you, as a business owner, can take advantage of. Not today.

How do you recruit good colleagues?

We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.

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