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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.

We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.

Blogging is the cod liver oil of the 21st century. You know it’s good for you, but you have to go through a resistance to start it. Still, a blog is the best way to get the attention of the right audience. For inspiration, here are seven arguments for picking up the pen again.

The Haagse Hoed Challenge is a 24-hour bike ride through characteristic The Hague with the goal of raising as much money as possible for the Daniel den Hoed Fund, which enables scientific research at the Erasmus MC Cancer Institute.

Since 2017, for the specialist in posting administrative and financial staff, we have been developing products aimed at hooking prospects.

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.

We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.

A product market combination is a unique combination of a product for a specific group of customers. Each company provides a set of services or products. These services/products can fill different needs of different types of customers. But how do you come up with a good product-market combination?