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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

AVG, what to do with it? (part 2)

Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.

Six tips for containing the second corona wave

With the administration tightening the reins for our society for the second time this year, it is time to evaluate the adjustments we have made within our organizations over the past six months and plan for the future. In this blog, once again, some tips for this phase that will put you back on edge.

OWNIT.

Step into the learning zone with OWNIT. To facilitate the growth of this startup, we developed the strategy and created easy-to-use bilingual website.

The formula for success

That the world around us is changing rapidly and that successful companies are adapting to it has been discussed enough by now. That leaves open the question of how these companies manage that. If we look closely at successful businesses we see three factors that determine that success: Money, chance and knowledge. Ideally, in reverse order.

What do my potential employees like to read?

It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?

Crash course in branding, attract the right customers!

Senior Business Developer Annegien Blokpoel discusses the benefits of having a strong brand.

Five reasons why your secretary should not organize your event

An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.

17 tips for successful account-based marketing

Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.

The five conditions for a brand promise

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

3 key questions to ask prospects.

Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.

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