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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Customer case: PartTracker
The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.
Laundryshop.co.uk
In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Your sales rise (and your sales costs rise faster…)
A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)
What kind of website do I need?
Many also think they are there then. They have a website so they are well marketed, right? No, generally they don’t know what kind of websites are out there and what kind of website best suits their industry.
An accountant doesn’t have to be able to do everything
Accountants and accounting firms often have the same answer when asked for whom they work: for everyone!
Blogging for dummies
A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.
Content is king
Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
Numansdorp Watersports Association
Associations must also move with the times. For the WSV Numansdorp, we worked on a new positioning and created the new website.