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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
KNRM Captain of Sales
On November 17, we participated in KNRM’s captain of sales. Goal: raise as much money as possible for KNRM’s heroes.
Consultants in the lead
For consultants, sales training doesn’t work. Still, you want your consultants to communicate well with the client. Seeing opportunities. Making clients more beautiful and bigger.
The use of personas
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
What is acquisition?
The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?
How do you do effective keyword research?
Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.
How to make better salespeople
In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.
Six tips for containing the second corona wave
With the administration tightening the reins for our society for the second time this year, it is time to evaluate the adjustments we have made within our organizations over the past six months and plan for the future. In this blog, once again, some tips for this phase that will put you back on edge.
A sales plan in ten steps.
An effective sales budget is critical to making other important business decisions that affect your sales team and business operations as a whole.
Webinar: LinkedIn anno 2024 for marketers and salespeople
LinkedIn is constantly changing. Until a year ago, the platform was purely focused on personal contacts. But more and more attention is being paid to organizations. There are more and more opportunities within LinkedIn, both for individuals and organizations. To bring you up to date, we’re giving you an overview so you’re up to speed in the new year.
Your sales rise (and your sales costs rise faster…)
A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)