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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.

The specialist in pneumatic plant maintenance. Busy. Too busy to look for leads themselves. We do that for him. Dosed so that the growth of his customer base can be followed by the growth of his business.

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.

The Haagse Hoed Challenge is a 24-hour bike ride through characteristic The Hague with the goal of raising as much money as possible for the Daniel den Hoed Fund, which enables scientific research at the Erasmus MC Cancer Institute.

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.