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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Escape Room Quest Desire

Our event colleagues have come up with the perfect meeting break for your meetings. And then we get to do the communication for that ourselves again.

The role of the Data Protection Officer within Customer Factory

Customer Factory processes data for clients. In the processing agreement, we record what data that is and what we do with it. We enter into equivalent agreements with our partners, closing the chain and being fully transparent to our clients, their prospects and their customers.

How do I communicate with the next generation?

It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?

Do once Corona commercial: Take care of each other

It has become a tradition that we publish a blog after cabinet press conferences in which we provide some tips that you, as a business owner, can take advantage of. Not today.

Newsletters, how do you make them valuable?

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

Blogging for dummies

A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.

Big brother is watching you

In the past, before the digital age, people were very fond of privacy. Nowadays, people just cry out loudly that they value their privacy.

Time is on my side

It’s a familiar fact: You’ve received a memo or article that you think “I’ll just put that away to read this afternoon.” Then you plunge back into the delusion of the day and the next morning that article is still there, unread. And that could go on for a while. Here are some tips for scoring fast. You’ll read it in two minutes.

The 4 pitfalls of marketing automation.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.

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