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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Five questions for Roland van Dijke
During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.
A new website in five steps
As with all communication tools within your organization, your website needs a new look from time to time. The world changes, your business changes, or you enter new markets. Time for a new website? We do that in a maximum of five steps!
The 7 phases of the purchase model
Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.
The three Bs of brand perception – Awareness
Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.
The use of personas
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
Sales is war!
We deny it all too often: To market your product or service, you regularly face competition. A good sales strategy helps to always be one step ahead of that competition and ultimately capture the flag. A well-trained sales team can compete.
What do my potential employees like to read?
It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?
A communication plan for startups
A communication plan is essential for young entrepreneurs. It ensures consistent and authentic messages, strengthens internal communications, builds strong relationships and provides a solid approach during crises. Feedback and improvements will keep you growing and successful.
Your sales rise (and your sales costs rise faster…)
A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)
Human traffickers and resume sliders
After the slump of recent years, the staffing industry is recovering. The feeling about that market is summed up with a deep sigh by most companies that survived the crisis by saying, “We’re still here.”