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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.

These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.

A major pillar of the Dutch economy is its high-end manufacturing industries. Often small to medium-sized companies that specialize in a technical feat and find a suitable clientele to go with it.

A communications plan is essential for successful corporate communications. It ensures consistent and coherent messages, strengthens internal communications, builds strong external relationships and provides a solid approach during crises. Through feedback and continuous improvement, communication remains effective and targeted.

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.

By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.

LinkedIn is constantly changing. Until a year ago, the platform was purely focused on personal contacts. But more and more attention is being paid to organizations. There are more and more opportunities within LinkedIn, both for individuals and organizations. To bring you up to date, we’re giving you an overview so you’re up to speed in the new year.