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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
3 tips for tech companies in need of new customers.
A major pillar of the Dutch economy is its high-end manufacturing industries. Often small to medium-sized companies that specialize in a technical feat and find a suitable clientele to go with it.
Choice of websites: WordPress with Divi Builder
We create websites. For more complex products we provide customization, for most commercial sites we choose WordPress with Divi Builder.
Bike Labyrinth
Bike Labyrinth grows. In the Netherlands and far beyond. This creates the need for a new sales strategy, including its implementation. So we train management and sales on new skills.
The next trend after SEO; marketing automation. What should we do with it?
When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.
How do you choose the right segmentation strategy?
In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.
Making margin? Differentiate your product!
Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.
Five questions every executive should ask themselves about sales
In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.
Content is king
Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.
How do you score a family business?
Within the recruitment industry, we like to do business with large companies. Rightly so, because these are companies where many personnel changes take place, a flexible shell is a permanent part of the personnel policy and is thought of more in budget than in cost. Unfortunately, this is the pond in which many secondment companies fish and your distinctiveness as a specialist is undervalued. I suggest looking for family businesses.
The sense and nonsense of search engines
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
