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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
What is acquisition?
The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?
Numansdorp Watersports Association
Associations must also move with the times. For the WSV Numansdorp, we worked on a new positioning and created the new website.
With your face in the news
It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.
Customer case KindPlanner: More leads through the right workflows
Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.
How do you choose the right segmentation strategy?
In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.
A sales plan in ten steps.
An effective sales budget is critical to making other important business decisions that affect your sales team and business operations as a whole.
Laundryshop.co.uk
In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.
Customer case: Cosinta
The role of the Data Protection Officer within Customer Factory
Customer Factory processes data for clients. In the processing agreement, we record what data that is and what we do with it. We enter into equivalent agreements with our partners, closing the chain and being fully transparent to our clients, their prospects and their customers.