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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The value of AI for business communications
Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.
The importance of sales and marketing for the manufacturing industry
In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.
11 SEO tips for the perfect page
In this guide, we provide 11 tips on how to properly use keywords on your page or blog. When you apply these SEO techniques you are going to be better found in the major search engines. In fact, by using the right keywords, your content is going to get more value for the visitor by giving them answers to their specific question.
The Friendly Bee
Curtain atelier the Nijvere Bij produces custom work for interior specialists. With this new website, the company meets their need for more product information.
Making margin? Differentiate your product!
Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.
How does my business become attractive?
For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.
Three interview methods to get to know your customer
You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.
The AdminPeople
Since 2017, for the specialist in posting administrative and financial staff, we have been developing products aimed at hooking prospects.
How do I communicate with the next generation?
It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?
17 tips for successful account-based marketing
Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.