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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Big brother is watching you

In the past, before the digital age, people were very fond of privacy. Nowadays, people just cry out loudly that they value their privacy.

Diversity offers your business more opportunities!

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.

A new location for Medo Clean

It took more than a decade, but finally in 2019 Medo Clean opened its new location to achieve its BHAG: To establish the most modern laundry/dry cleaning facility in the Netherlands for piece wash.

Time is on my side

It’s a familiar fact: You’ve received a memo or article that you think “I’ll just put that away to read this afternoon.” Then you plunge back into the delusion of the day and the next morning that article is still there, unread. And that could go on for a while. Here are some tips for scoring fast. You’ll read it in two minutes.

Customer says “yes,” but does “no”

It’s a recognizable situation: You’ve managed to set an appointment with a potential client and during that appointment the prospect is immediately excited about your product or service. The prospect and the salesperson shake hands, agree on an offer and agree on a quick order. No big deal, you think.

What is the best Call To Action?

Then you finally have visitors to your website. Hundreds. But they don’t convert into customers. Then something is not right. Are you offering your visitors enough good CTAs?

Choice of websites: WordPress with Divi Builder

We create websites. For more complex products we provide customization, for most commercial sites we choose WordPress with Divi Builder.

The seven life stages of businesses

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

What do my potential employees like to read?

It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?

The sense and nonsense of search engines

Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?

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