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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Webinar: LinkedIn anno 2024 for marketers and salespeople
LinkedIn is constantly changing. Until a year ago, the platform was purely focused on personal contacts. But more and more attention is being paid to organizations. There are more and more opportunities within LinkedIn, both for individuals and organizations. To bring you up to date, we’re giving you an overview so you’re up to speed in the new year.
How do I communicate with the next generation?
It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?
How do you recruit candidates for your vacancy?
A staffing agency has two main commercial sides: developing careers for professionals and providing quality staff to organizations. It is important to understand the unique needs of professionals and organizations. Companies and candidates are becoming more discerning. That requires personalized solutions. Fortunately, we can automate these well, reducing the workload for your intercessors and recruiters.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
How do you do effective keyword research?
Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.
The five conditions for a brand promise
You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.
Five questions for Roland van Dijke
During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.
Trend research
Sales is war!
We deny it all too often: To market your product or service, you regularly face competition. A good sales strategy helps to always be one step ahead of that competition and ultimately capture the flag. A well-trained sales team can compete.
How do you choose the right segmentation strategy?
In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.