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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Trend research
The AdminPeople
Since 2017, for the specialist in posting administrative and financial staff, we have been developing products aimed at hooking prospects.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Value proposition in nine models
Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.
Taking good inventory is half the battle
Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.
The three Bs of brand perception – Awareness
Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.
3 key questions to ask prospects.
Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.
Frodo’s customer journey
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
