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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

A major pillar of the Dutch economy is its high-end manufacturing industries. Often small to medium-sized companies that specialize in a technical feat and find a suitable clientele to go with it.

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

We’re honest: The Fracture doesn’t have much use for the Internet. The company is found as more than 40 years on its specialization. The website is the directory.

It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?

It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what specifically are we going to focus on in 2024?

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.