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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The three Bs of brand perception – Awareness
Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.
The role of the Data Protection Officer within Customer Factory
Customer Factory processes data for clients. In the processing agreement, we record what data that is and what we do with it. We enter into equivalent agreements with our partners, closing the chain and being fully transparent to our clients, their prospects and their customers.
How do you recruit good colleagues?
We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.
How does Marketing Automation work within the LeadMachine?
Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.
Are you the flock or are you leading the flock?
Online marketing has become an integral part of your organization’s marketing strategy. One-person operation and multinational, profit or non-profit; everyone is looking for that “unoccupied spot in the meadow” where they stand out. Whatever product or service we are looking for; if it is not in our network, we look for it online.
Value proposition in nine models
Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.
What do my potential employees like to read?
It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?
How color use matches your corporate identity
Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.
Hague Hat Challenge
The Haagse Hoed Challenge is a 24-hour bike ride through characteristic The Hague with the goal of raising as much money as possible for the Daniel den Hoed Fund, which enables scientific research at the Erasmus MC Cancer Institute.
19 Tips for video interviews
We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.