succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Organization: Cosinta is the wholesaler of cosmetics for the professional user and, in relationship with its resellers, approaches the consumer market. Question: Provide a structured marketing strategy and execution appropriate to support our digital and analog...

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

It took more than a decade, but finally in 2019 Medo Clean opened its new location to achieve its BHAG: To establish the most modern laundry/dry cleaning facility in the Netherlands for piece wash.

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.

By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.

It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?

Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.