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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

The specialist in pneumatic plant maintenance. Busy. Too busy to look for leads themselves. We do that for him. Dosed so that the growth of his customer base can be followed by the growth of his business.

Since 2017, for the specialist in posting administrative and financial staff, we have been developing products aimed at hooking prospects.

A product market combination is a unique combination of a product for a specific group of customers. Each company provides a set of services or products. These services/products can fill different needs of different types of customers. But how do you come up with a good product-market combination?

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

Then you finally have visitors to your website. Hundreds. But they don’t convert into customers. Then something is not right. Are you offering your visitors enough good CTAs?

An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.