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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The roadmap for 2024

It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what specifically are we going to focus on in 2024?

Hague Hat Challenge

The Haagse Hoed Challenge is a 24-hour bike ride through characteristic The Hague with the goal of raising as much money as possible for the Daniel den Hoed Fund, which enables scientific research at the Erasmus MC Cancer Institute.

What is the difference between a sales budget and sales forecast?

An effective sales budget is critical to making other important business decisions that affect your sales team and the business as a whole.

Seven tips for getting through the crisis (part 2)

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.

How does Marketing Automation work within the LeadMachine?

Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.

The 20 best ChatGPT prompts for marketing in 2024

Discover 20 powerful ChatGPT prompts for content, email, SEO and social media marketing. In the dynamic world of digital marketing, ChatGPT is the key to innovative strategies. Let artificial intelligence help you capture attention, increase engagement and drive conversions through ChatGPT prompts.

Newsletters, how do you make them valuable?

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

How do you recruit good colleagues?

We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.

Human traffickers and resume sliders

After the slump of recent years, the staffing industry is recovering. The feeling about that market is summed up with a deep sigh by most companies that survived the crisis by saying, “We’re still here.”

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