succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Step into the learning zone with OWNIT. To facilitate the growth of this startup, we developed the strategy and created easy-to-use bilingual website.

Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.

It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.

As we do every January, we share our plans for the new year. Whereas December is the month of reflection and planning with us, January is the month of execution. We are again bursting with new plans. We are happy to share those with you.

To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?