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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The 7 phases of the purchase model

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

AVG, what to do with it? (part 2)

Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.

Customer case: PartTracker

The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.

How do you choose the right segmentation strategy?

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

Seven tips for getting through the crisis (part 1)

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we publish some blogs with tips that will help your organization emerge stronger from the crisis.

Six steps to new customers

Even if you are satisfied with your existing sales, you also know that you will eventually need to acquire new customers again. Follow this roadmap to achieve more customers and more sales in the short or long term based on two questions.

Wyli

Wyli invented the revolutionary tension disc. A new way to precisely size steel structures and machinery. That includes a web shop, where traders and builders can easily place their orders.

A job posting is not a threatening letter

The average company writes abysmally bad job ads. And most websites look like it’s especially not fun to join an organization.
If this does not apply to your business, you could skip this blog. You probably don’t have any major personnel problems. But there is a chance that you are still looking for good workers. And we can make sure that potential employees enjoy coming to talk to you.

Your sales rise (and your sales costs rise faster…)

A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)

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