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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.

There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.

2021 was the year when a lot happened. We have learned that expectations do not always come true, that life is not engineerable and that we must solve major challenges together.

An effective sales budget is critical to making other important business decisions that affect your sales team and business operations as a whole.

A familiar problem. Are you that smart, or….? Still, we’re not going to prevent you from converting the fastest. But even with you, there are only 25 hours in a day. So you have to put salespeople in position. In this blog we tell you the causes, in the next blog how to solve it.

A communications plan is essential for successful corporate communications. It ensures consistent and coherent messages, strengthens internal communications, builds strong external relationships and provides a solid approach during crises. Through feedback and continuous improvement, communication remains effective and targeted.

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.

We conduct research on marketing trends within b2b. The purpose of the survey is to find out what challenges b2b companies have in the marketing field. The examination takes an average of 5 minutes. Busy loading...