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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”

No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.

Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

A picture says more than a thousand words, so 24 pictures per second say even more. This makes a video an extremely effective tool for giving visitors to your site a good idea of your business. And just as importantly, the use of a video often makes your website finish higher in Google’s search results.

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.

A major pillar of the Dutch economy is its high-end manufacturing industries. Often small to medium-sized companies that specialize in a technical feat and find a suitable clientele to go with it.