succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.

Step into the learning zone with OWNIT. To facilitate the growth of this startup, we developed the strategy and created easy-to-use bilingual website.

2021 was the year when a lot happened. We have learned that expectations do not always come true, that life is not engineerable and that we must solve major challenges together.

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

A communication plan is essential for young entrepreneurs. It ensures consistent and authentic messages, strengthens internal communications, builds strong relationships and provides a solid approach during crises. Feedback and improvements will keep you growing and successful.

In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”

Senior Business Developer Annegien Blokpoel discusses the benefits of having a strong brand.