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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

3 key questions to ask prospects.

Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.

MAM Coaching

We are not sure if Yura is the inventor of walking coaching (we think so), but we have been hosting her website since 2007.

What is identity?

To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?

To include or exclude video in an email

Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.

Your sales rise (and your sales costs rise faster…)

A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)

Five steps to a content strategy.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

Seven tips for getting through the crisis (part 2)

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.

How do you write an appealing blog for millennials and other poor readers?

Do you want your texts to be read? That what you have to say has impact on those around you. Then read this blog on attractive writing. So that your sound is heard. Experience that small adjustments are enough to create well-read texts.

Customer case: PartTracker

The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.

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