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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
What kind of website do I need?
Many also think they are there then. They have a website so they are well marketed, right? No, generally they don’t know what kind of websites are out there and what kind of website best suits their industry.
A sales plan in ten steps.
An effective sales budget is critical to making other important business decisions that affect your sales team and business operations as a whole.
AVG, what to do with it? (part 1)
Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.
Choice of websites: WordPress with Divi Builder
We create websites. For more complex products we provide customization, for most commercial sites we choose WordPress with Divi Builder.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
The three Bs of brand perception – Awareness
Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.
Customer case: Cosinta
Extremely honest marketing works!
In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.
Laundryshop.co.uk
In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.