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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The club outing
Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.
The question is not whether to participate, but when.
It’s January 1. The day I get to once again reflect on how we are doing, without worrying about audiences, optimization and goals.
Newsletters, how do you make them valuable?
Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.
What is identity?
To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?
Three interview methods to get to know your customer
You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.
The roadmap for 2024
It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what specifically are we going to focus on in 2024?
Big brother is watching you
In the past, before the digital age, people were very fond of privacy. Nowadays, people just cry out loudly that they value their privacy.
A marketing budget in five steps
It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.
Are you the flock or are you leading the flock?
Online marketing has become an integral part of your organization’s marketing strategy. One-person operation and multinational, profit or non-profit; everyone is looking for that “unoccupied spot in the meadow” where they stand out. Whatever product or service we are looking for; if it is not in our network, we look for it online.