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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The 7 phases of the purchase model
Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.
Customer case: PartTracker
The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.
Medo Clean for 20 target groups
We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.
What is the difference between a sales budget and sales forecast?
An effective sales budget is critical to making other important business decisions that affect your sales team and the business as a whole.
A communication plan for startups
A communication plan is essential for young entrepreneurs. It ensures consistent and authentic messages, strengthens internal communications, builds strong relationships and provides a solid approach during crises. Feedback and improvements will keep you growing and successful.
A good start to 2021
With all that has changed in the past year, a few things , thankfully, are permanent. For example, Christmas always falls on December 25 and 26, and the new (book) year begins on January 1. Older and wiser, after a tumultuous year, we start 2021 with great energy and ambition and, above all, with every effort to contribute to the success of our clients.
Six tips for containing the second corona wave
With the administration tightening the reins for our society for the second time this year, it is time to evaluate the adjustments we have made within our organizations over the past six months and plan for the future. In this blog, once again, some tips for this phase that will put you back on edge.
How do you score a family business?
Within the recruitment industry, we like to do business with large companies. Rightly so, because these are companies where many personnel changes take place, a flexible shell is a permanent part of the personnel policy and is thought of more in budget than in cost. Unfortunately, this is the pond in which many secondment companies fish and your distinctiveness as a specialist is undervalued. I suggest looking for family businesses.
Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’
At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!
How do you select the right marketing automation software?
In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.