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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.

In industry, the website is often a company presentation. In doing so, we choose the look and feel of a good brochure. We’ve been doing that for PMC since 2006. Occasionally we modernize the presentation, most recently in 2018.

Everyone who has a Web site wants to be found by the search engines. And that’s important too because search traffic is only growing. We find with many clients that they often can’t see the forest for the trees when it comes to search engine optimization. Using the right tools helps when you want to improve your website yourself. But what are the good tools?

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.

We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.

It took more than a decade, but finally in 2019 Medo Clean opened its new location to achieve its BHAG: To establish the most modern laundry/dry cleaning facility in the Netherlands for piece wash.

Step into the learning zone with OWNIT. To facilitate the growth of this startup, we developed the strategy and created easy-to-use bilingual website.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.