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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The sense and nonsense of search engines
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
With your face in the news
It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.
Value proposition, what is it and why is it important?
There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.
Content is king
Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.
What does the marketing and sales process look like?
By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.
To include or exclude video in an email
Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.
Customer case KindPlanner: More leads through the right workflows
Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.
Human traffickers and resume sliders
After the slump of recent years, the staffing industry is recovering. The feeling about that market is summed up with a deep sigh by most companies that survived the crisis by saying, “We’re still here.”
Choice of websites: WordPress with Divi Builder
We create websites. For more complex products we provide customization, for most commercial sites we choose WordPress with Divi Builder.
How do you score a family business?
Within the recruitment industry, we like to do business with large companies. Rightly so, because these are companies where many personnel changes take place, a flexible shell is a permanent part of the personnel policy and is thought of more in budget than in cost. Unfortunately, this is the pond in which many secondment companies fish and your distinctiveness as a specialist is undervalued. I suggest looking for family businesses.
