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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The sense and nonsense of search engines
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
A communication plan for startups
A communication plan is essential for young entrepreneurs. It ensures consistent and authentic messages, strengthens internal communications, builds strong relationships and provides a solid approach during crises. Feedback and improvements will keep you growing and successful.
#daringquestions
The digital revolution is mainly characterized by the rise of websites. We can hardly live without it. We all like to have an online business card of the company we run or represent. In fact, it is so common that nowadays in college education, having a website up and running is a requirement for starting one’s own business, under the guidance of the program.
19 Tips for video interviews
We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.
Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’
At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!
What type are you?
You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.
Human traffickers and resume sliders
After the slump of recent years, the staffing industry is recovering. The feeling about that market is summed up with a deep sigh by most companies that survived the crisis by saying, “We’re still here.”
The use of personas
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.