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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Google Analytics, what is it?

Google Analytics is an important tool for collecting website data. For this, we are going to write a series of blogs to tell a little more about this. We will help you install it, and give examples of what it can do.

To include or exclude video in an email

Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.

Medo Clean for 20 target groups

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

Golden Green Hotels

Corporate website for hotel group with integration of reservation module Clock to facilitate visitors of four hotels in Leiden Centrum (Golden Tulip, Tulip Inn, VIC and ibis).

Short-term measures during Corona

In March, the corona crisis caused plans for 2020 to be binned. A crisis like this puts a lot of pressure on the creativity of entrepreneurs to adapt their businesses to circumstances. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what measures they have taken during the crisis and what measures they can still take. What measures these are we are happy to share.

Sales is war!

We deny it all too often: To market your product or service, you regularly face competition. A good sales strategy helps to always be one step ahead of that competition and ultimately capture the flag. A well-trained sales team can compete.

Taking good inventory is half the battle

Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.

Making margin? Differentiate your product!

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.

Education Group Galilei

Since 2006 we have been building, maintaining and redesigning the website of Education Group Galilei on Voorne Putten. The 2018 upgrade added Microsoft Office 365 as an internal communication platform.

Crash course in branding, attract the right customers!

Senior Business Developer Annegien Blokpoel discusses the benefits of having a strong brand.

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