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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

Digitization has changed the business landscape more in a few years than in all the centuries before. Sales as a profession has not changed; after all, people still do business with people but the path to the order has evolved and technology and online retrieval of information has made certain steps in the sales process different.

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.