succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

Those who know our history also know that the Netherlands has been a trading nation since the early Middle Ages. It started with wood from Scandinavia, and the ships we built with that wood traveled all over the world to bring supply and demand together. Whether we can be very proud of “the VOC mentality” depends on the times in which we live, but I note that it has not hurt us.

It has become a tradition that we publish a blog after cabinet press conferences in which we provide some tips that you, as a business owner, can take advantage of. Not today.

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

Google Analytics is an important tool for collecting website data. For this, we are going to write a series of blogs to tell a little more about this. We will help you install it, and give examples of what it can do.