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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

Going on vacation is not a fundamental human right, but still very nice to give yourself an energetic boost to be able to go at it again with fresh courage and creativity after your vacation. Do you run out of the building on the last day of work, while shouting some handover information to your colleague and sprinting home to throw all sorts of things into your suitcase? With these tips, things will be a lot more relaxed!

The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.

Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.