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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
A sales plan in ten steps.
An effective sales budget is critical to making other important business decisions that affect your sales team and business operations as a whole.
Customer case: PartTracker
The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.
The use of personas
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
A job posting is not a threatening letter
The average company writes abysmally bad job ads. And most websites look like it’s especially not fun to join an organization.
If this does not apply to your business, you could skip this blog. You probably don’t have any major personnel problems. But there is a chance that you are still looking for good workers. And we can make sure that potential employees enjoy coming to talk to you.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Project Material Control
In industry, the website is often a company presentation. In doing so, we choose the look and feel of a good brochure. We’ve been doing that for PMC since 2006. Occasionally we modernize the presentation, most recently in 2018.
How do you optimize a LinkedIn company page?
Optimize your LinkedIn company page for new business opportunities, valuable connections and a strong professional presence. Whether you want to increase your customer base, discover new business opportunities or simply strengthen your online presence, optimizing your business page is crucial. Discover essential steps, such as fully populating your page, SEO strategies, content marketing, and the latest features for 2024.
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
The SME entrepreneur on the hunt for new customers
At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?
Why is email marketing so effective? Here are 5 points
In recent years, many methods have been added to do your online and offline marketing. Let’s have it or 1 of the old online ways. Email marketing, among all the strategies companies use to sell online or generate leads (SEO, social media, content, ads, adwords, email), where do you think email marketing stands in its use and effectiveness? At the bottom? Or somewhere in the middle?
