succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

In March, the corona crisis caused plans for 2020 to be binned. In recent months, we have also seen that this crisis has accelerated and slowed a number of trends. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what trends they see. What trends these are we are happy to share.

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.

An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.