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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.

Google Analytics is an important tool for collecting website data. For this, we are going to write a series of blogs to tell a little more about this. We will help you install it, and give examples of what it can do.

By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.

Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.

Many also think they are there then. They have a website so they are well marketed, right? No, generally they don’t know what kind of websites are out there and what kind of website best suits their industry.