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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Do once Corona commercial: Take care of each other

It has become a tradition that we publish a blog after cabinet press conferences in which we provide some tips that you, as a business owner, can take advantage of. Not today.

How to make better salespeople

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.

Your sales rise (and your sales costs rise faster…)

A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)

Customer says “yes,” but does “no”

It’s a recognizable situation: You’ve managed to set an appointment with a potential client and during that appointment the prospect is immediately excited about your product or service. The prospect and the salesperson shake hands, agree on an offer and agree on a quick order. No big deal, you think.

Extremely honest marketing works!

In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.

How do you recruit good colleagues?

We get the question more often: As my company grows (sometimes with our contribution), how do I get good people? For this we use the professional term “employer branding. 7 things you can do to recruit good colleagues.

The value of AI for business communications

Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.

Google Analytics, what is it?

Google Analytics is an important tool for collecting website data. For this, we are going to write a series of blogs to tell a little more about this. We will help you install it, and give examples of what it can do.

How do you choose the right segmentation strategy?

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

Webinar: LinkedIn anno 2024 for marketers and salespeople

LinkedIn is constantly changing. Until a year ago, the platform was purely focused on personal contacts. But more and more attention is being paid to organizations. There are more and more opportunities within LinkedIn, both for individuals and organizations. To bring you up to date, we’re giving you an overview so you’re up to speed in the new year.

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