succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?

A communications plan is essential for successful corporate communications. It ensures consistent and coherent messages, strengthens internal communications, builds strong external relationships and provides a solid approach during crises. Through feedback and continuous improvement, communication remains effective and targeted.

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.

In March, the corona crisis caused plans for 2020 to be binned. A crisis like this puts a lot of pressure on the creativity of entrepreneurs to adapt their businesses to circumstances. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what measures they have taken during the crisis and what measures they can still take. What measures these are we are happy to share.

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”