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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.

These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.

It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?

Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?