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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.

Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.

Going on vacation is not a fundamental human right, but still very nice to give yourself an energetic boost to be able to go at it again with fresh courage and creativity after your vacation. Do you run out of the building on the last day of work, while shouting some handover information to your colleague and sprinting home to throw all sorts of things into your suitcase? With these tips, things will be a lot more relaxed!

Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.

Stay current in the lightning-fast world of social media. Discover the essential social media dimensions for profile pictures, cover photos and posts in 2024 with our handy infographics. Avoid grainy images and plan your social media content with the right dimensions for 2024.

Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.

Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.

The Haagse Hoed Challenge is a 24-hour bike ride through characteristic The Hague with the goal of raising as much money as possible for the Daniel den Hoed Fund, which enables scientific research at the Erasmus MC Cancer Institute.

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?