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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

How do I communicate with the next generation?

It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?

Frodo’s customer journey

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

How do you recruit candidates for your vacancy?

A staffing agency has two main commercial sides: developing careers for professionals and providing quality staff to organizations. It is important to understand the unique needs of professionals and organizations. Companies and candidates are becoming more discerning. That requires personalized solutions. Fortunately, we can automate these well, reducing the workload for your intercessors and recruiters.

Blogging for dummies

A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.

The five conditions for a brand promise

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

What is the best Call To Action?

Then you finally have visitors to your website. Hundreds. But they don’t convert into customers. Then something is not right. Are you offering your visitors enough good CTAs?

Making margin? Differentiate your product!

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.

What type are you?

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.

KNRM Captain of Sales

On November 17, we participated in KNRM’s captain of sales. Goal: raise as much money as possible for KNRM’s heroes.

A new website in five steps

As with all communication tools within your organization, your website needs a new look from time to time. The world changes, your business changes, or you enter new markets. Time for a new website? We do that in a maximum of five steps!

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