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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Extremely honest marketing works!
In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.
A good start to 2021
With all that has changed in the past year, a few things , thankfully, are permanent. For example, Christmas always falls on December 25 and 26, and the new (book) year begins on January 1. Older and wiser, after a tumultuous year, we start 2021 with great energy and ambition and, above all, with every effort to contribute to the success of our clients.
Medo Clean for 20 target groups
We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.
AVG, what to do with it? (part 2)
Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.
How does Marketing Automation work within the LeadMachine?
Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.
The seven life stages of businesses
Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.
What is your story? The secret behind storytelling.
Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?
Customer case: PartTracker
The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.
How do you select the right marketing automation software?
In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.