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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Those who know our history also know that the Netherlands has been a trading nation since the early Middle Ages. It started with wood from Scandinavia, and the ships we built with that wood traveled all over the world to bring supply and demand together. Whether we can be very proud of “the VOC mentality” depends on the times in which we live, but I note that it has not hurt us.

In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

In March, the corona crisis caused plans for 2020 to be binned. In recent months, we have also seen that this crisis has accelerated and slowed a number of trends. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what trends they see. What trends these are we are happy to share.

Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.

These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

This blog is about differentiating repair, installation and maintenance companies. In doing so, I run the risk of writing a boring blog, because the differentiation is usually in the service. So how do you show a potential customer that your company is just that little bit better than your competitor’s?

To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?

The fact is. People like to talk. We have a lot of knowledge and we share it. You too. So does your company. About your services. Your products. We talk a lot. In this blog, I tell you (!) what you can use to make your relationship with your customers sustainable. By listening. So don’t hook off. Read. Discover the value of the question.