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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

What does Artificial Intelligence add to sales?

AI revolutionizes sales processes by analyzing data, generating valuable insights and enabling targeted marketing. It improves lead generation and qualification, automates tasks, improves customer service and predicts sales results. By using AI strategically, companies gain a competitive advantage, make data-driven decisions, increase efficiency and provide a personalized customer experience. The added value of AI in sales processes enables companies to achieve better results and thrive in a dynamic market.

Blogging for dummies

A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.

Crash course in branding, attract the right customers!

Senior Business Developer Annegien Blokpoel discusses the benefits of having a strong brand.

Seven tips for getting through the crisis (part 2)

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.

The club outing

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

Wyli

Wyli invented the revolutionary tension disc. A new way to precisely size steel structures and machinery. That includes a web shop, where traders and builders can easily place their orders.

4 reasons why you shouldn’t embed video in an email

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

Frodo’s customer journey

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

The 20 best ChatGPT prompts for marketing in 2024

Discover 20 powerful ChatGPT prompts for content, email, SEO and social media marketing. In the dynamic world of digital marketing, ChatGPT is the key to innovative strategies. Let artificial intelligence help you capture attention, increase engagement and drive conversions through ChatGPT prompts.

What is acquisition?

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?

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