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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Organization: Cosinta is the wholesaler of cosmetics for the professional user and, in relationship with its resellers, approaches the consumer market. Question: Provide a structured marketing strategy and execution appropriate to support our digital and analog...

The fact is. People like to talk. We have a lot of knowledge and we share it. You too. So does your company. About your services. Your products. We talk a lot. In this blog, I tell you (!) what you can use to make your relationship with your customers sustainable. By listening. So don’t hook off. Read. Discover the value of the question.

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

The digital revolution is mainly characterized by the rise of websites. We can hardly live without it. We all like to have an online business card of the company we run or represent. In fact, it is so common that nowadays in college education, having a website up and running is a requirement for starting one’s own business, under the guidance of the program.

Customer Factory processes data for clients. In the processing agreement, we record what data that is and what we do with it. We enter into equivalent agreements with our partners, closing the chain and being fully transparent to our clients, their prospects and their customers.

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

AI revolutionizes sales processes by analyzing data, generating valuable insights and enabling targeted marketing. It improves lead generation and qualification, automates tasks, improves customer service and predicts sales results. By using AI strategically, companies gain a competitive advantage, make data-driven decisions, increase efficiency and provide a personalized customer experience. The added value of AI in sales processes enables companies to achieve better results and thrive in a dynamic market.

In March, the corona crisis caused plans for 2020 to be binned. A crisis like this puts a lot of pressure on the creativity of entrepreneurs to adapt their businesses to circumstances. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what measures they have taken during the crisis and what measures they can still take. What measures these are we are happy to share.

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.