succeeded
Your application is inWe will send the link of the webinar a day in advance
The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The five conditions for a brand promise
You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.
The importance of sales and marketing for the manufacturing industry
In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.
19 Tips for video interviews
We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.
How do I market my services?
This blog is about differentiating repair, installation and maintenance companies. In doing so, I run the risk of writing a boring blog, because the differentiation is usually in the service. So how do you show a potential customer that your company is just that little bit better than your competitor’s?
How do you score a family business?
Within the recruitment industry, we like to do business with large companies. Rightly so, because these are companies where many personnel changes take place, a flexible shell is a permanent part of the personnel policy and is thought of more in budget than in cost. Unfortunately, this is the pond in which many secondment companies fish and your distinctiveness as a specialist is undervalued. I suggest looking for family businesses.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Textielservice.info
A new knowledge platform for textile care Netherlands. With a monthly stream of new news articles, this will be the central point of knowledge.
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
Trend research
The sense and nonsense of search engines
Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?
