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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

3 key questions to ask prospects.

Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.

How color use matches your corporate identity

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Short-term measures during Corona

In March, the corona crisis caused plans for 2020 to be binned. A crisis like this puts a lot of pressure on the creativity of entrepreneurs to adapt their businesses to circumstances. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what measures they have taken during the crisis and what measures they can still take. What measures these are we are happy to share.

To include or exclude video in an email

Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.

An accountant doesn’t have to be able to do everything

Accountants and accounting firms often have the same answer when asked for whom they work: for everyone!

What question are you asking?

The fact is. People like to talk. We have a lot of knowledge and we share it. You too. So does your company. About your services. Your products. We talk a lot. In this blog, I tell you (!) what you can use to make your relationship with your customers sustainable. By listening. So don’t hook off. Read. Discover the value of the question.

What kind of website do I need?

Many also think they are there then. They have a website so they are well marketed, right? No, generally they don’t know what kind of websites are out there and what kind of website best suits their industry.

Customer case: PartTracker

The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.

The club outing

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

Happy holidays

With all that has changed in the past year, a few things , thankfully, are permanent. For example, Christmas always falls on December 25 and 26, the new (book) year begins on January 1, and the team at Client Factory is also ready to help entrepreneurs and managers with their communication, marketing and sales issues. For now, all that remains to be said is: we wish you happy holidays and, especially now, a healthy 2021!

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