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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The seven life stages of businesses

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

19 Tips for video interviews

We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.

The club outing

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

What is identity?

To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?

Five reasons why your secretary should not organize your event

An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.

How do you select the right marketing automation software?

In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.

How do I market my services?

This blog is about differentiating repair, installation and maintenance companies. In doing so, I run the risk of writing a boring blog, because the differentiation is usually in the service. So how do you show a potential customer that your company is just that little bit better than your competitor’s?

6 tips for going on vacation without stress

Going on vacation is not a fundamental human right, but still very nice to give yourself an energetic boost to be able to go at it again with fresh courage and creativity after your vacation. Do you run out of the building on the last day of work, while shouting some handover information to your colleague and sprinting home to throw all sorts of things into your suitcase? With these tips, things will be a lot more relaxed!

How does my business become attractive?

For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.

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