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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In this guide, we provide 11 tips on how to properly use keywords on your page or blog. When you apply these SEO techniques you are going to be better found in the major search engines. In fact, by using the right keywords, your content is going to get more value for the visitor by giving them answers to their specific question.

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.

Curtain atelier the Nijvere Bij produces custom work for interior specialists. With this new website, the company meets their need for more product information.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

Diversity is vital for organizations. It not only helps solve staffing shortages, but also offers strategic benefits, such as better positioning to your target audience. By embracing diversity, you benefit from improved performance, innovation and customer satisfaction.