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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The 20 best ChatGPT prompts for marketing in 2024
Discover 20 powerful ChatGPT prompts for content, email, SEO and social media marketing. In the dynamic world of digital marketing, ChatGPT is the key to innovative strategies. Let artificial intelligence help you capture attention, increase engagement and drive conversions through ChatGPT prompts.
What is your story? The secret behind storytelling.
Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?
Making margin? Differentiate your product!
Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.
Customer case KindPlanner: More leads through the right workflows
Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.
Value proposition, what is it and why is it important?
There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.
The importance of sales and marketing for the manufacturing industry
In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.
AVG, what to do with it? (part 2)
Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.
17 tips for successful account-based marketing
Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.
Customer case: Cosinta
Taking good inventory is half the battle
Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.