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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Content is king
Every business has a website. Good decision if you choose to invest in this! A website is now more than an online business card and is widely used as a marketing communication tool. Yet many companies barely use the website and simply write off the investment without actually making any black and white returns.
Numansdorp Watersports Association
Associations must also move with the times. For the WSV Numansdorp, we worked on a new positioning and created the new website.
3 key questions to ask prospects.
Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.
Why do I sell more than my salespeople?
A familiar problem. Are you that smart, or….? Still, we’re not going to prevent you from converting the fastest. But even with you, there are only 25 hours in a day. So you have to put salespeople in position. In this blog we tell you the causes, in the next blog how to solve it.
Where supply and demand meet in the 21st century
Those who know our history also know that the Netherlands has been a trading nation since the early Middle Ages. It started with wood from Scandinavia, and the ships we built with that wood traveled all over the world to bring supply and demand together. Whether we can be very proud of “the VOC mentality” depends on the times in which we live, but I note that it has not hurt us.
Blogging for dummies
A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.
Customer Factory 3.0
As we do every January, we share our plans for the new year. Whereas December is the month of reflection and planning with us, January is the month of execution. We are again bursting with new plans. We are happy to share those with you.
Bike Labyrinth
Bike Labyrinth grows. In the Netherlands and far beyond. This creates the need for a new sales strategy, including its implementation. So we train management and sales on new skills.
The three Bs of brand experience
“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.