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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
How does my business become attractive?
For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.
MAM Coaching
We are not sure if Yura is the inventor of walking coaching (we think so), but we have been hosting her website since 2007.
6 tips for going on vacation without stress
Going on vacation is not a fundamental human right, but still very nice to give yourself an energetic boost to be able to go at it again with fresh courage and creativity after your vacation. Do you run out of the building on the last day of work, while shouting some handover information to your colleague and sprinting home to throw all sorts of things into your suitcase? With these tips, things will be a lot more relaxed!
The next trend after SEO; marketing automation. What should we do with it?
When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.
Are you the flock or are you leading the flock?
Online marketing has become an integral part of your organization’s marketing strategy. One-person operation and multinational, profit or non-profit; everyone is looking for that “unoccupied spot in the meadow” where they stand out. Whatever product or service we are looking for; if it is not in our network, we look for it online.
Where supply and demand meet in the 21st century
Those who know our history also know that the Netherlands has been a trading nation since the early Middle Ages. It started with wood from Scandinavia, and the ships we built with that wood traveled all over the world to bring supply and demand together. Whether we can be very proud of “the VOC mentality” depends on the times in which we live, but I note that it has not hurt us.
Sales and Marketing work together within Account Based Marketing
Anyone who looks at the fields of Marketing and Sales over the years will see that there is a traditional battle between the two fields. Smaller companies tend to be sales driven and within larger companies there is almost always a healthy tension between “them of sales” and “them of marketing.”
AVG, what to do with it? (part 1)
Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.
19 Tips for video interviews
We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.
AVG, what to do with it? (part 2)
Gijsbert van der Meulen (adhoc data) discusses the entrepreneurial side of the new privacy legislation and provides a roadmap on how you can prepare your company.