succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.

In recent years, many methods have been added to do your online and offline marketing. Let’s have it or 1 of the old online ways. Email marketing, among all the strategies companies use to sell online or generate leads (SEO, social media, content, ads, adwords, email), where do you think email marketing stands in its use and effectiveness? At the bottom? Or somewhere in the middle?

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

Blogging is the cod liver oil of the 21st century. You know it’s good for you, but you have to go through a resistance to start it. Still, a blog is the best way to get the attention of the right audience. For inspiration, here are seven arguments for picking up the pen again.

The service provided by Eagle’s Flight Benelux is personal and substantive. In addition to written content, it is important that potential customers are also triggered by a personal touch.

These days, every marketer talks about content marketing. But why is content marketing important? What is good content? And what should you consider when creating a content marketing strategy? Based on these questions, I will explain how to simply develop a content marketing strategy.