succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.

Our event colleagues came up with an outdoor escaperoom for Madurodam.
As enthusiastic participants, we got to make the introduction.

To tell a good story, you need to know what your organization is and what you stand for. For a good story, you need a clear corporate identity. But what is that your corporate identity? How can you find out?

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

In the past, before the digital age, people were very fond of privacy. Nowadays, people just cry out loudly that they value their privacy.

On November 17, we participated in KNRM’s captain of sales. Goal: raise as much money as possible for KNRM’s heroes.

As with all communication tools within your organization, your website needs a new look from time to time. The world changes, your business changes, or you enter new markets. Time for a new website? We do that in a maximum of five steps!

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.