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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Peter’s presentation

The service provided by Eagle’s Flight Benelux is personal and substantive. In addition to written content, it is important that potential customers are also triggered by a personal touch.

D. de Breuk hydraulics

We’re honest: The Fracture doesn’t have much use for the Internet. The company is found as more than 40 years on its specialization. The website is the directory.

An accountant doesn’t have to be able to do everything

Accountants and accounting firms often have the same answer when asked for whom they work: for everyone!

Making margin? Differentiate your product!

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.

Three interview methods to get to know your customer

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

Customer case: Cosinta

Organization: Cosinta is the wholesaler of cosmetics for the professional user and, in relationship with its resellers, approaches the consumer market. Question: Provide a structured marketing strategy and execution appropriate to support our digital and analog...

Six tips for containing the second corona wave

With the administration tightening the reins for our society for the second time this year, it is time to evaluate the adjustments we have made within our organizations over the past six months and plan for the future. In this blog, once again, some tips for this phase that will put you back on edge.

How do you choose the right segmentation strategy?

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

Time is on my side

It’s a familiar fact: You’ve received a memo or article that you think “I’ll just put that away to read this afternoon.” Then you plunge back into the delusion of the day and the next morning that article is still there, unread. And that could go on for a while. Here are some tips for scoring fast. You’ll read it in two minutes.

Your sales rise (and your sales costs rise faster…)

A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)

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