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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.
Bike Labyrinth
Bike Labyrinth grows. In the Netherlands and far beyond. This creates the need for a new sales strategy, including its implementation. So we train management and sales on new skills.
Trend research
Education Group Galilei
Since 2006 we have been building, maintaining and redesigning the website of Education Group Galilei on Voorne Putten. The 2018 upgrade added Microsoft Office 365 as an internal communication platform.
What is your story? The secret behind storytelling.
Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?
KNRM Captain of Sales
On November 17, we participated in KNRM’s captain of sales. Goal: raise as much money as possible for KNRM’s heroes.
Five questions for Roland van Dijke
During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.
3 key questions to ask prospects.
Entrepreneurs, salespeople (and marketers) are too often telling stories, when in fact their core job is to ask questions. This creates long acquisition processes and the company invests a lot of time and money in pointless bids. Ask these three questions of a prospect and determine in one conversation whether you will ever get to business.
The formula for success
That the world around us is changing rapidly and that successful companies are adapting to it has been discussed enough by now. That leaves open the question of how these companies manage that. If we look closely at successful businesses we see three factors that determine that success: Money, chance and knowledge. Ideally, in reverse order.