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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The use of personas
We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.
The roadmap for 2024
It’s that time of year again when we look ahead to what the next year has in store. Plans have been forged, budgets have been prepared, and hopefully you’ve already set your budget for 2024. Everything is set for a great year, and we are ready! So, what specifically are we going to focus on in 2024?
The three Bs of brand perception – Awareness
Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.
Six steps to new customers
Even if you are satisfied with your existing sales, you also know that you will eventually need to acquire new customers again. Follow this roadmap to achieve more customers and more sales in the short or long term based on two questions.
How does my business become attractive?
For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.
An accountant doesn’t have to be able to do everything
Accountants and accounting firms often have the same answer when asked for whom they work: for everyone!
Five reasons why your secretary should not organize your event
An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.
Laundryshop.co.uk
In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.
How do I communicate with the next generation?
It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?
Three interview methods to get to know your customer
You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.
