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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
A communication plan in seven steps
We make marketing simple. Therefore, we are developing a matrix that you can use to create your own communication plan. With lots of advice and plenty of room to properly develop your plan for your product or service.
Are you the flock or are you leading the flock?
Online marketing has become an integral part of your organization’s marketing strategy. One-person operation and multinational, profit or non-profit; everyone is looking for that “unoccupied spot in the meadow” where they stand out. Whatever product or service we are looking for; if it is not in our network, we look for it online.
Saying goodbye to customers
No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.
A job posting is not a threatening letter
The average company writes abysmally bad job ads. And most websites look like it’s especially not fun to join an organization.
If this does not apply to your business, you could skip this blog. You probably don’t have any major personnel problems. But there is a chance that you are still looking for good workers. And we can make sure that potential employees enjoy coming to talk to you.
The value of AI for business communications
Is it the holy grail for your corporate communications? Or does it flatten everything into unrecognizable boring propositions? In this blog, we share an article by Gys-Walt van Egdom and had Chat GPT write a response.
Customer case: Cosinta
The formula for success
That the world around us is changing rapidly and that successful companies are adapting to it has been discussed enough by now. That leaves open the question of how these companies manage that. If we look closely at successful businesses we see three factors that determine that success: Money, chance and knowledge. Ideally, in reverse order.
Value proposition in nine models
Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.
Six steps to new customers
Even if you are satisfied with your existing sales, you also know that you will eventually need to acquire new customers again. Follow this roadmap to achieve more customers and more sales in the short or long term based on two questions.