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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The five conditions for a brand promise
You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.
Trend research
What does the marketing and sales process look like?
By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.
A job posting is not a threatening letter
The average company writes abysmally bad job ads. And most websites look like it’s especially not fun to join an organization.
If this does not apply to your business, you could skip this blog. You probably don’t have any major personnel problems. But there is a chance that you are still looking for good workers. And we can make sure that potential employees enjoy coming to talk to you.
The next trend after SEO; marketing automation. What should we do with it?
When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.
KNRM Captain of Sales
On November 17, we participated in KNRM’s captain of sales. Goal: raise as much money as possible for KNRM’s heroes.
#daringquestions
The digital revolution is mainly characterized by the rise of websites. We can hardly live without it. We all like to have an online business card of the company we run or represent. In fact, it is so common that nowadays in college education, having a website up and running is a requirement for starting one’s own business, under the guidance of the program.
The SME entrepreneur on the hunt for new customers
At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?
Consultants in the lead
For consultants, sales training doesn’t work. Still, you want your consultants to communicate well with the client. Seeing opportunities. Making clients more beautiful and bigger.
How do you choose the right segmentation strategy?
In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.