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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The five conditions for a brand promise

You adapt your product or service to the needs of the market. For many entrepreneurs, the entire market is too big a step, simply because it takes a lot of money behind it to reach the entire market. One way to get ahead of the part of the market that belongs to you is to communicate your brand promise.

11 SEO tips for the perfect page

In this guide, we provide 11 tips on how to properly use keywords on your page or blog. When you apply these SEO techniques you are going to be better found in the major search engines. In fact, by using the right keywords, your content is going to get more value for the visitor by giving them answers to their specific question.

Five steps to a content strategy.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

Crash course in branding, attract the right customers!

Senior Business Developer Annegien Blokpoel discusses the benefits of having a strong brand.

Value proposition, what is it and why is it important?

There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.

The role of the Data Protection Officer within Customer Factory

Customer Factory processes data for clients. In the processing agreement, we record what data that is and what we do with it. We enter into equivalent agreements with our partners, closing the chain and being fully transparent to our clients, their prospects and their customers.

The 4 pitfalls of marketing automation.

Marketing Automation is the automated (online) guiding of prospects in their buying process by regularly offering relevant content and aims to increase the conversion rate from prospect to customer.

Sales is war!

We deny it all too often: To market your product or service, you regularly face competition. A good sales strategy helps to always be one step ahead of that competition and ultimately capture the flag. A well-trained sales team can compete.

The formula for success

That the world around us is changing rapidly and that successful companies are adapting to it has been discussed enough by now. That leaves open the question of how these companies manage that. If we look closely at successful businesses we see three factors that determine that success: Money, chance and knowledge. Ideally, in reverse order.

MAM Coaching

We are not sure if Yura is the inventor of walking coaching (we think so), but we have been hosting her website since 2007.

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