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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

A new website in five steps

As with all communication tools within your organization, your website needs a new look from time to time. The world changes, your business changes, or you enter new markets. Time for a new website? We do that in a maximum of five steps!

How color use matches your corporate identity

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Business vlogging, what’s it good for?

A picture says more than a thousand words, so 24 pictures per second say even more. This makes a video an extremely effective tool for giving visitors to your site a good idea of your business. And just as importantly, the use of a video often makes your website finish higher in Google’s search results.

Customer says “yes,” but does “no”

It’s a recognizable situation: You’ve managed to set an appointment with a potential client and during that appointment the prospect is immediately excited about your product or service. The prospect and the salesperson shake hands, agree on an offer and agree on a quick order. No big deal, you think.

Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

3 tips for tech companies in need of new customers.

A major pillar of the Dutch economy is its high-end manufacturing industries. Often small to medium-sized companies that specialize in a technical feat and find a suitable clientele to go with it.

How does my business become attractive?

For clients. And also for potential employees. Because the market demands more. And if you want to deliver, you have to pay as much attention to finding good people to execute it as you do to finding customers.

What is your story? The secret behind storytelling.

Storytelling is very important for your business, but why and what is storytelling? What should a good story meet? How can storytelling be used to attract new customers?

The SME entrepreneur on the hunt for new customers

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

Value proposition in nine models

Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.

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