succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.

Product differentiation. It’s a long word. Apologies. The definition is even slightly longer: “Differentiation is the act of distinguishing a product or service from that of its competitors.” We explain the value of product differentiation in this blog. Then you can judge whether it’s going to contribute to your bottom line.

There are those moments when you experience how your clients feel when you put their new website live. In the months before, you will be busy together developing the strategy, working it out into images and talking a lot with clients and prospects.

Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.

Step into the learning zone with OWNIT. To facilitate the growth of this startup, we developed the strategy and created easy-to-use bilingual website.

We are increasingly using video for discussions. The checklist below is what I use when I get to interview people remotely. It is also quite handy to use for a video call to make sure you make a good impression.

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

In the Dutch manufacturing industry, the focus is often on product development, technical expertise and innovation. In the process, sales and marketing are sometimes overlooked or considered less important. In this blog, we discuss why sales and marketing are essential for technical manufacturing companies and refute some common misconceptions.