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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

With your face in the news

It will happen to you: suddenly your company is in the news. And people come with questions. Staff involved. Suppliers. Or members of your association Sometimes even journalists. Who are sometimes trained to make you say the one-liners you don’t actually want in the paper. And yet you want to be transparent. In this blog, 17 (!) tips to prepare for that interview.

The trends of 2021

In March, the corona crisis caused plans for 2020 to be binned. In recent months, we have also seen that this crisis has accelerated and slowed a number of trends. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what trends they see. What trends these are we are happy to share.

AVG, what to do with it? (part 1)

Joachim van Vlijmen (Broeseliske van Vlijmen advocaten) discusses the legal side of the new privacy law and gives 3 tips on how to prepare your company for the AVG.

How color use matches your corporate identity

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

A marketing budget in five steps

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

The question is not whether to participate, but when.

It’s January 1. The day I get to once again reflect on how we are doing, without worrying about audiences, optimization and goals.

Human traffickers and resume sliders

After the slump of recent years, the staffing industry is recovering. The feeling about that market is summed up with a deep sigh by most companies that survived the crisis by saying, “We’re still here.”

The club outing

Sometimes you shoot an event offhand. Just with a phone. That leaves nothing for the big screen in terms of image quality. It is not the purpose of this kind of image. They give an impression.

The use of personas

We often use personas in marketing. Personas are constructed representations of ideal audiences, and their proper application makes communication more targeted. This blog explores what personas are, why they are so powerful and how they can be successfully applied in communication strategies.

How to create a good LinkedIn profile?

A good LinkedIn profile can open the doors to new career opportunities, business connections and valuable professional relationships. Whether you are looking for a new job, want to expand your network or simply improve your online presence, crafting an effective LinkedIn profile is essential. Here are some steps to help you create an attractive and informative LinkedIn profile.

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