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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

What does Artificial Intelligence add to sales?

AI revolutionizes sales processes by analyzing data, generating valuable insights and enabling targeted marketing. It improves lead generation and qualification, automates tasks, improves customer service and predicts sales results. By using AI strategically, companies gain a competitive advantage, make data-driven decisions, increase efficiency and provide a personalized customer experience. The added value of AI in sales processes enables companies to achieve better results and thrive in a dynamic market.

The Friendly Bee

Curtain atelier the Nijvere Bij produces custom work for interior specialists. With this new website, the company meets their need for more product information.

Numansdorp Watersports Association

Associations must also move with the times. For the WSV Numansdorp, we worked on a new positioning and created the new website.

Primal Brabant conviviality at Directors Network annual event ‘Shift Happens’

At the latest edition of the Directors Network annual event, we provided classic Brabant sausage rolls from Houben. Why? Watch the video!

The 7 phases of the purchase model

Sales is an expensive business for many companies. Time is lost in interactions with people who are not yet ready to buy. To make the sales process effective, you want to know what stage your prospects are in so you can have salespeople and marketers do their work at the right time. In this blog, we describe how to see what stage your (potential) customers are in.

The three Bs of brand perception – Awareness

Now that we’ve defined brand perception and shown what it brings to your organization, we’ll go into more detail on how to implement these three components. In doing so, we focus on practical tips that balance costs and results. This blog answers the question of how to increase your awareness.

How do you recruit candidates for your vacancy?

A staffing agency has two main commercial sides: developing careers for professionals and providing quality staff to organizations. It is important to understand the unique needs of professionals and organizations. Companies and candidates are becoming more discerning. That requires personalized solutions. Fortunately, we can automate these well, reducing the workload for your intercessors and recruiters.

Why paid lead generation on Facebook and LinkedIn doesn’t work

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

Customer says “yes,” but does “no”

It’s a recognizable situation: You’ve managed to set an appointment with a potential client and during that appointment the prospect is immediately excited about your product or service. The prospect and the salesperson shake hands, agree on an offer and agree on a quick order. No big deal, you think.

MAM Coaching

We are not sure if Yura is the inventor of walking coaching (we think so), but we have been hosting her website since 2007.

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