succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In March, the corona crisis caused plans for 2020 to be binned. In recent months, we have also seen that this crisis has accelerated and slowed a number of trends. Therefore, during the webinar planning for 2021, we engaged with fellow entrepreneurs about what trends they see. What trends these are we are happy to share.

There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.

Marketing Automation refers to software platforms that help companies automate their marketing processes to generate more leads, convert more leads into sales and optimize ROI.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?

Part of the SalesMachinepilot is the newsletter. Very important because with it we test the value proposition defined by the customer. How this is done, we are happy to explain.

Google Analytics is an important tool for collecting website data. For this, we are going to write a series of blogs to tell a little more about this. We will help you install it, and give examples of what it can do.

You communicate with your (internal) customers. You do that in your own way. It is good to have an understanding of your own attitude. Maybe even in the attitude of your interlocutor.

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...