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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Value proposition in nine models

Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.

What does Artificial Intelligence add to sales?

AI revolutionizes sales processes by analyzing data, generating valuable insights and enabling targeted marketing. It improves lead generation and qualification, automates tasks, improves customer service and predicts sales results. By using AI strategically, companies gain a competitive advantage, make data-driven decisions, increase efficiency and provide a personalized customer experience. The added value of AI in sales processes enables companies to achieve better results and thrive in a dynamic market.

Laundryshop.co.uk

In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.

Medo Clean for 20 target groups

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

How to make better salespeople

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.

A new location for Medo Clean

It took more than a decade, but finally in 2019 Medo Clean opened its new location to achieve its BHAG: To establish the most modern laundry/dry cleaning facility in the Netherlands for piece wash.

How do you do effective keyword research?

Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.

What does the marketing and sales process look like?

By seeing the marketing and sales process as a production process, you can easily identify areas for improvement and improve. But what does this process look like? In this blog, we explore this in more detail.

Five steps to a content strategy.

Content marketing is an important part of companies’ communication strategy. Every business does content marketing. Sometimes without even noticing it themselves. Product sheets, project information, trade literature: They are all parts of your content marketing strategy. Apparently, as a business, it is important to offer quality content to help potential customers make a sound choice. But how do you create quality (unique) content and build an audience?

Happy holidays

With all that has changed in the past year, a few things , thankfully, are permanent. For example, Christmas always falls on December 25 and 26, the new (book) year begins on January 1, and the team at Client Factory is also ready to help entrepreneurs and managers with their communication, marketing and sales issues. For now, all that remains to be said is: we wish you happy holidays and, especially now, a healthy 2021!

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