succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.

Many also think they are there then. They have a website so they are well marketed, right? No, generally they don’t know what kind of websites are out there and what kind of website best suits their industry.

A familiar problem. Are you that smart, or….? Still, we’re not going to prevent you from converting the fastest. But even with you, there are only 25 hours in a day. So you have to put salespeople in position. In this blog we tell you the causes, in the next blog how to solve it.

Stay current in the lightning-fast world of social media. Discover the essential social media dimensions for profile pictures, cover photos and posts in 2024 with our handy infographics. Avoid grainy images and plan your social media content with the right dimensions for 2024.

Digitization has changed the business landscape more in a few years than in all the centuries before. Sales as a profession has not changed; after all, people still do business with people but the path to the order has evolved and technology and online retrieval of information has made certain steps in the sales process different.

This blog is about differentiating repair, installation and maintenance companies. In doing so, I run the risk of writing a boring blog, because the differentiation is usually in the service. So how do you show a potential customer that your company is just that little bit better than your competitor’s?

Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.

That the world around us is changing rapidly and that successful companies are adapting to it has been discussed enough by now. That leaves open the question of how these companies manage that. If we look closely at successful businesses we see three factors that determine that success: Money, chance and knowledge. Ideally, in reverse order.

No commercial entrepreneur likes to lose customers, except a funeral director. Still, you occasionally find yourself in the position of saying goodbye to each other. It’s a moment you want to delay as far as possible. You can, if you do the right things before, during and after the relationship.

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.