succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

The digital revolution is mainly characterized by the rise of websites. We can hardly live without it. We all like to have an online business card of the company we run or represent. In fact, it is so common that nowadays in college education, having a website up and running is a requirement for starting one’s own business, under the guidance of the program.

When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.

In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.

You want to know more about your customers’ motivations. Or from your prospects. To improve your service. Then you have to ask questions. To retrieve information. This can be done in three ways. By listening in person, having the target audience call or through a digital survey. There is a relationship between the quality (which is decreasing) the quantity (which is increasing) and the cost per interview conducted.

At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

In the dynamic world of marketing, using marketing automation software is a crucial step to increase efficiency, provide personalized communication and ultimately achieve better results.

Everyone who has a Web site wants to be found by the search engines. And that’s important too because search traffic is only growing. We find with many clients that they often can’t see the forest for the trees when it comes to search engine optimization. Using the right tools helps when you want to improve your website yourself. But what are the good tools?

Creating segments or lists for each channel is an important part of setting up marketing automation. With this, you ensure that you approach a broad audience in a much more personal way and get the right message to the right person at the right time.