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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Extremely honest marketing works!
In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.
Five reasons why your secretary should not organize your event
An important channel to connect with existing and new relationships is an event. Besides all the wonderful aspects of this event, there are some pitfalls you can fall into. Pitfalls that you avoid by having your event organized not by your secretary, but by an event professional. Five skills your secretary doesn’t have, but our event organizers do.
Customer Factory 3.0
As we do every January, we share our plans for the new year. Whereas December is the month of reflection and planning with us, January is the month of execution. We are again bursting with new plans. We are happy to share those with you.
How do you choose the right segmentation strategy?
In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.
Why do I sell more than my salespeople?
A familiar problem. Are you that smart, or….? Still, we’re not going to prevent you from converting the fastest. But even with you, there are only 25 hours in a day. So you have to put salespeople in position. In this blog we tell you the causes, in the next blog how to solve it.
Trend research
Medo Clean for 20 target groups
We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.
A new location for Medo Clean
Why paid lead generation on Facebook and LinkedIn doesn’t work
In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.