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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
The seven life stages of businesses
Les McKeown identifies seven life stages in the life cycle of any organization. Once you get to Stage 4, you need to stay alert. The pendulum will always move to stage three or to stage five. In practice, the various management forces and egos are constantly fighting with each other. For example, the visionary and the maleputter want their freedom back and are trying to work the processor out. Therefore, make sure there is someone who can act as a connecting link in your team.
Customer case: Cosinta
The question is not whether to participate, but when.
It’s January 1. The day I get to once again reflect on how we are doing, without worrying about audiences, optimization and goals.
Golden Green Hotels
Corporate website for hotel group with integration of reservation module Clock to facilitate visitors of four hotels in Leiden Centrum (Golden Tulip, Tulip Inn, VIC and ibis).
Extremely honest marketing works!
In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.
A job posting is not a threatening letter
The average company writes abysmally bad job ads. And most websites look like it’s especially not fun to join an organization.
If this does not apply to your business, you could skip this blog. You probably don’t have any major personnel problems. But there is a chance that you are still looking for good workers. And we can make sure that potential employees enjoy coming to talk to you.
Medo Clean for 20 target groups
We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.
How do you write an appealing blog for millennials and other poor readers?
Do you want your texts to be read? That what you have to say has impact on those around you. Then read this blog on attractive writing. So that your sound is heard. Experience that small adjustments are enough to create well-read texts.
What question are you asking?
The fact is. People like to talk. We have a lot of knowledge and we share it. You too. So does your company. About your services. Your products. We talk a lot. In this blog, I tell you (!) what you can use to make your relationship with your customers sustainable. By listening. So don’t hook off. Read. Discover the value of the question.
To include or exclude video in an email
Embedding a video in an email can be an attractive idea because it adds an interactive element that can engage recipients more effectively. However, there are both pros and cons to consider before you decide to embed a video in an email.