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The most frequently asked question: how exactly do you guys do it? In this video, we answer.

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.

We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.

A familiar problem. Are you that smart, or….? Still, we’re not going to prevent you from converting the fastest. But even with you, there are only 25 hours in a day. So you have to put salespeople in position. In this blog we tell you the causes, in the next blog how to solve it.

An important question in acquisition: "What stage is my customer in?" It defines the content you need to deliver. In this regard, "The hero's journey" is a fine tool. He shows that people have different content needs at each stage. That goes for epic stories like the...

Blogging is the cod liver oil of the 21st century. You know it’s good for you, but you have to go through a resistance to start it. Still, a blog is the best way to get the attention of the right audience. For inspiration, here are seven arguments for picking up the pen again.

There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.

In this guide, we provide 11 tips on how to properly use keywords on your page or blog. When you apply these SEO techniques you are going to be better found in the major search engines. In fact, by using the right keywords, your content is going to get more value for the visitor by giving them answers to their specific question.

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.

Those who know our history also know that the Netherlands has been a trading nation since the early Middle Ages. It started with wood from Scandinavia, and the ships we built with that wood traveled all over the world to bring supply and demand together. Whether we can be very proud of “the VOC mentality” depends on the times in which we live, but I note that it has not hurt us.