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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

Madurodam

Our event colleagues came up with an outdoor escaperoom for Madurodam.
As enthusiastic participants, we got to make the introduction.

Airsave

The specialist in pneumatic plant maintenance. Busy. Too busy to look for leads themselves. We do that for him. Dosed so that the growth of his customer base can be followed by the growth of his business.

Golden Green Hotels

Corporate website for hotel group with integration of reservation module Clock to facilitate visitors of four hotels in Leiden Centrum (Golden Tulip, Tulip Inn, VIC and ibis).

Why paid lead generation on Facebook and LinkedIn doesn’t work

In a post on LinkedIn, Chris Walker, CEO of Refine Labs shares his analysis of META’s (Facebook) dataset on paid advertising for B2B companies. Dutch B2B companies have also been trying for years to figure out whether it is a good idea to invest in these types of campaigns. His results confirm what he (and we) have long suspected.

Consultants in the lead

For consultants, sales training doesn’t work. Still, you want your consultants to communicate well with the client. Seeing opportunities. Making clients more beautiful and bigger.

Your sales rise (and your sales costs rise faster…)

A familiar problem. You hire a vendor. Then it turns out that it costs more and acquires customers harder than you do yourself. And marketing costs are also rising. in this blog list 5 causes of that cost increase. (in a future blog how to solve that)

Extremely honest marketing works!

In the late 1960s, the volkswagen beetle was hugely popular. This was due in part to a campaign deployed by Volkswagen in the mid-1960s. Instead of highlighting only the best traits, they emphasized the traits that were not so good and were extremely honest about the lesser traits.

Customer case: PartTracker

The specialist in searching for and finding mission-critical electrical engineering components must be especially easy to find for his customers, some of whom call on his specialty on a regular basis, some of whom call on him occasionally.

Seven tips for getting through the crisis (part 2)

The Corona crisis is steadily closing around the economy. Economists predict major consequences, with losses reaching billions of dollars. As an SME entrepreneur, how do you ensure that the crisis harms you as little as possible? Under the motto “Never waste a good Crisis,” we are publishing three blogs with tips that will help your organization emerge stronger from the crisis.

Value proposition, what is it and why is it important?

There is often talk of a company’s value proposition. However, there is confusion about what is meant by it and why it may be the most important thing in your business.

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