succeeded

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

With all that has changed in the past year, a few things , thankfully, are permanent. For example, Christmas always falls on December 25 and 26, and the new (book) year begins on January 1. Older and wiser, after a tumultuous year, we start 2021 with great energy and ambition and, above all, with every effort to contribute to the success of our clients.

In the ever-evolving world of marketing, segmentation has proven to be a powerful tool for creating effective strategies that are more targeted and successful.

The cost of acquiring new customers is rising and the average value per customer is falling. This process has been going on for several years, and it does not look like it will improve anytime soon. Rather than tire you here with a story about the causes behind that trend, I will explain in a three-part section how a company ensures that there is a regulated influx of new clients at an acceptable cost. In this first blog, I describe the frameworks, because what exactly is acquisition?

Ebay commissioned a study of the effectiveness of clicks purchased through Adwords, and it turns out that they are of little benefit. Does that apply to other businesses now, or do SEO and Adwords deliver results for SMEs?

“It doesn’t matter what they say about you, as long as you are talked about.” It’s a comment you’ve probably heard before, hopefully from someone who doesn’t understand commerce.

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.

It’s the time of year as a marketer to convince your executive to invest in the company’s marketing efforts again next year. After all, you are convinced that your department contributes to the long-term success of your company and its products, now it’s a matter of convincing your colleagues of that as well.

At first glance, it seems logical to embed videos directly into your emails. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could easily access the video content within the email itself?

It is a question of every generation. And now we have Gen Z, which is now almost 30% of your target audience. How do we reach them?