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The Customer Factory Method

The most frequently asked question: how exactly do you guys do it? In this video, we answer.

What does Artificial Intelligence add to sales?

AI revolutionizes sales processes by analyzing data, generating valuable insights and enabling targeted marketing. It improves lead generation and qualification, automates tasks, improves customer service and predicts sales results. By using AI strategically, companies gain a competitive advantage, make data-driven decisions, increase efficiency and provide a personalized customer experience. The added value of AI in sales processes enables companies to achieve better results and thrive in a dynamic market.

Five questions for Roland van Dijke

During corona, supervising interns was quite a challenge. Fortunately, Roland van Dijke started at the end of the measures. So as a result, we were able to work a lot together and he finished his internship with a passing grade. That tasted like more, so Roland decided to make the last year of his studies “dual” by continuing to work with us. We welcome his fresh perspective. Time for five questions to our boxer from the Green Heart.

Customer Factory 3.0

As we do every January, we share our plans for the new year. Whereas December is the month of reflection and planning with us, January is the month of execution. We are again bursting with new plans. We are happy to share those with you.

The next trend after SEO; marketing automation. What should we do with it?

When we look at online marketing land, our Western friends in America are always a few steps ahead of us. We have several cultural differences with our neighbors on the other side of the ocean. Thus, they have extreme individualism, shouting to be the best is very effective and “the bigger the better” is the motto. Despite the cultural differences, we adopt almost all of their trends, although there are often several years in between.

How color use matches your corporate identity

Color plays an important role in creating a strong corporate identity. Choosing the right colors for your brand ensures that your company is recognizable and has the right appeal to your target audience. In this blog, we explain the value of using color.

Madurodam

Our event colleagues came up with an outdoor escaperoom for Madurodam.
As enthusiastic participants, we got to make the introduction.

17 tips for successful account-based marketing

Seventeen tips? Yes indeed! And that may not be all that is possible, but we have to start somewhere. This is THE list of ABM tips to help set up your Account Based Marketing Plan, at the interface of marketing and sales. Reach and engage your prospects and customers, fill the funnels and create fans and ambassadors for your product and/or service.

Consultants in the lead

For consultants, sales training doesn’t work. Still, you want your consultants to communicate well with the client. Seeing opportunities. Making clients more beautiful and bigger.

Taking good inventory is half the battle

Everyone maintains customer relationships. Anyone? Yes, everyone! Everyone, both privately and professionally, comes into conversation with people you want to achieve something with. Whether it’s your partner, neighbor, a police officer, a colleague, a (potential) customer, if you want to achieve something with people you should always take stock of where their needs lie.

What do my potential employees like to read?

It’s always something: You have enough customers; you’re short on staff. Recruiting requires a slightly different tone than customer recruitment. How do you write a good text?

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