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The Customer Factory Method
The most frequently asked question: how exactly do you guys do it? In this video, we answer.
Blogging for dummies
A blog is an important communication tool in B2B. I regularly, as part of commercial training, give people “blog-lessons,” so I thought it would be helpful to explain this part properly.
Laundryshop.co.uk
In a rapidly changing market, Laundryshop provides consumables and services for dry cleaners. It was up to us to make their communications lead to crossselling.
Now that we are our own principal for once
There are those moments when you experience how your clients feel when you put their new website live. In the months before, you will be busy together developing the strategy, working it out into images and talking a lot with clients and prospects.
The SME entrepreneur on the hunt for new customers
At the lower end of the SME (up to +- 50 FTEs), we often talk to entrepreneurs who have sweated and toiled to get the business they run to where it is today. Often they have the same need: new customers. There is always a need for new customers. The only question is how do they come to me?
The question is not whether to participate, but when.
It’s January 1. The day I get to once again reflect on how we are doing, without worrying about audiences, optimization and goals.
Business vlogging, what’s it good for?
A picture says more than a thousand words, so 24 pictures per second say even more. This makes a video an extremely effective tool for giving visitors to your site a good idea of your business. And just as importantly, the use of a video often makes your website finish higher in Google’s search results.
How to make better salespeople
In a previous article we described the problem that business owners often sell better than their staff members, In this blog we provide some solutions.
How do you do effective keyword research?
Thorough keyword research is essential for success in the world of digital marketing. By understanding your target audience’s keywords, you increase your online visibility and create targeted content that meets their needs. In this article, we will discuss the steps to perform effective keyword research and optimize your online presence.
Vacationers online
Summer vacation is just around the corner. A quiet period for many businesses. We call it “cucumber time,” the Norwegians “saure gurkenzeit” and the Americans “gooseberry time. Your prospects’ attention spans, buying behavior and office hours will be different during the summer. Nevertheless, even during this time, it is important to continue to reach out to your target audience … because your competition is also on vacation.