door Erik Camman | okt 17, 2018 | Sales
It’s a hellish point, but every customer a company has ever acquired is no longer a customer at some point. This can be for a multitude of reasons, ranging from a niggling argument to the moment when customer and supplier “just don’t fit...
door Erik Camman | aug 30, 2018 | Sales
What is acquisition? The process of acquiring new customers. A useful definition of acquisition is: “Acquisition involves acquiring new customers and orders. Within companies, the marketing and sales departments work together to achieve optimal acquisition of...
door Camman Jasper | apr 17, 2018 | Sales
Key question: what is the customer’s need? Kotler’s STP model helps with this. STP stands for segmenting – targeting – positioning. In Dutch, it is SDP (segmenting – target market determination – positioning). This model is used to...
door Erik Camman | feb 22, 2018 | Sales
The 7 phases In 7 phases it is possible to explain how the customer journey develops. At 1 a need arises, at 5 you get the order and at 7 the customer shouts your name from the roof; he is so satisfied with your service that he has become an ambassador for your...
door Erik Camman | jan 11, 2018 | Sales
In addition, asking these questions helps determine your communication strategy, so prospects will recognize you for your good solutions in the future. These questions are great if you want to supplant the competitor or provide a “perfect” substitute...
