Why different social media sizes?
Many people might think: what does it matter that the dimensions are different? However, on social media, nothing is more important than creating professional and engaging content. After all, the visual aspect is the eye-catcher for your target audience. It is not only about the message of the image, but also about its presentation.
Therefore, a blurry image or a black border around your message are really out of the question. Each social media platform is unique and uses specific dimensions. It is understandable that it is sometimes difficult to keep track of it all. Below is an overview of the main dimensions for social media in 2024. Here is a brief overview of the major social media dimensions. Want more detailed information? Then scroll further down.
Social media dimensions 2024
Let’s look at the perfect image formats for social media. Save this page to your favorites or download the attached infographics so you always have a handy reference on hand. Below is a summary of the optimal dimensions for LinkedIn, Instagram, TikTok, Facebook, X, YouTube and Pinterest.
LinkedIn dimensions
- Profile picture: 400 x 400
- Cover image: 1128 x 191
- Blog post: 1200 x 627
Advertisements:
- Sponsored images: 1200 x 627
- Sponsored carousel images: 1080 x 1080
- Spotlight ad: 100 x 100
Want to learn more about Social Media? Ask all your questions here
Instagram dimensions
- Post portrait: 1080 x 1350
- Post square: 1080 x 1080
- Post landscape: 1080 x 566
- Reel video/ Stories: 1080 x 1920
- Thumbnail: 161 x 161
Facebook dimensions
- Profile photo 170 x170
- Posts and timeline photos: 1200 x 630
- Cover image: 851 x 315
– (Desktop view = 820 x 312)
– (Mobile view = 640 x 360)
– (Min = 400 x 150) - Stories: 1080 x 1920
TikTok dimensions
- Profile picture: 200 x 200
- Video: 1080 x 1920
X (Twitter) dimensions
- Profile picture: 400 x 400
- Link post: 1600 x 900
- Header image: 1500 x 500
- Single/multi-image: 600 x 335
Advertisements:
- Carousel/website map: 800 x 800 or 800 x 418
Want to learn more about Social Media? Ask all your questions here
YouTube dimensions
- Profile picture: 800 x 800
- Banners: 2048 x 1152
- Video: 1280 x 720
- Thumbnail: 1280 x 720
Printrest dimensions
- Profile photo: 165 x 165
- Cover image: 800 x 450
- Square pins: 1000 x 1000
- Story Pins/ Fleets: 1080 x 1920
Advertising and Carousel:
- Install ads/ Carousel Pins/ Shopping ads: 1000 x 1500
As mentioned earlier, it is crucial to stay well informed about the changes on various social media platforms, including the updated social media dimensions that will take place in 2024. If you feel like you don’t want to miss anything or don’t know where to start, we’re happy to share some helpful tips.
Keep yourself abreast of the latest developments in the world of social media by regularly reading blogs that focus on relevant topics. Platforms like Frankwatching regularly offer informative blogs, and we also regularly publish articles here highlighting recent developments in the social media world.
Follow social media experts by following various social media agencies and content creators on their social media channels. This will keep you quickly up to date on current events and provide you with valuable tips that you can apply to your own social media channels.
Participate in webinars or attend training courses on social media to brush up on your knowledge. Attending such sessions is always helpful to stay informed. Watch our webinar on LinkedIn anno 2024 for marketers and salespeople here.
Sign up for newsletters from various social media agencies, as they often mention the latest updates in their newsletters. This is a convenient way to keep abreast of recent developments in the social media world. Sign up here for our newsletter sent 6x a year.
