by Camman Jasper | Apr 17, 2018 | Sales
Key question: what is the customer’s need? Kotler’s STP model helps with this. STP stands for segmenting – targeting – positioning. In Dutch, it is SDP (segmenting – target market determination – positioning). This model is used to...
by Camman Jasper | Jan 11, 2018 | Communications, Marketing, Sales
We conduct research on marketing trends within b2b. The purpose of the survey is to find out what challenges b2b companies have in the marketing field. The examination takes an average of 5 minutes. Busy loading…
by Camman Jasper | Nov 15, 2017 | Communications
There is a multitude of opinions on the definition of a value proposition. In this blog, we list the most common ones to help you think about your value proposition. This one really can’t go on:”With our excellent service, expertise, good value for money...
by Camman Jasper | Sep 20, 2017 | Communications, News
Annegien Blokpoel discusses the benefits of having a strong brand and gives concrete tools on how to turn your company into a strong...
