{"id":29407,"date":"2023-01-02T07:52:39","date_gmt":"2023-01-02T06:52:39","guid":{"rendered":"https:\/\/klantenfabriek.nl\/what-is-the-best-call-to-action\/"},"modified":"2023-08-28T14:47:12","modified_gmt":"2023-08-28T12:47:12","slug":"what-is-the-best-call-to-action","status":"publish","type":"post","link":"https:\/\/klantenfabriek.nl\/en\/what-is-the-best-call-to-action\/","title":{"rendered":"What is the best Call To Action?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>What should a good Call to Action meet?<\/h1>\n<p>A good call-to-action (CTA) usually contains the following elements:<\/p>\n<h3>Naming a clear action<\/h3>\n<p>This could be something like &#8220;Sign up,&#8221; &#8220;Learn more,&#8221; or &#8220;Buy now.<\/p>\n<h3>A sense of urgency or scarcity<\/h3>\n<p>For example, you can use language like &#8220;Sign up now&#8221; or &#8220;Limited-time offer&#8221; to encourage users to take action.<\/p>\n<h3>Strong and persuasive language<\/h3>\n<p>The CTA should be written in a way that motivates and inspires the user to take the desired action.<\/p>\n<h3>A benefit or value proposition<\/h3>\n<p>The CTA should clearly communicate the benefits the user gets by taking the desired action.<\/p>\n<h3>Mobile optimization<\/h3>\n<p>It is important to ensure that the CTA is easy to use on mobile devices, as many users will visit the site on a smartphone or tablet.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/customerfactoryb2b.com\/contact\/#contactform&#8221; button_text=&#8221;Call for advice&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#e13850&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#edbb5f&#8221; button_border_radius=&#8221;30px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#xe090;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>What does a good CTA look like?<\/h1>\n<p>There are several factors to consider when designing a good call-to-action (CTA) button:<\/p>\n<h3>Positioning<\/h3>\n<p>The CTA button should be prominently displayed and easy to find.<\/p>\n<h3>Size<\/h3>\n<p>The CTA button should be large enough to be easily noticed and clicked, but not so large that it distracts from other content on the page.<\/p>\n<h3>Color<\/h3>\n<p>The color of the CTA button should stand out and be visually appealing, while also being consistent with the overall design of the page.<\/p>\n<h3>Text<\/h3>\n<p>The text on the CTA button should be clear and concise and should convey the action that is performed when the button is clicked (e.g., &#8220;Sign up,&#8221; &#8220;Learn more,&#8221; &#8220;Buy now&#8221;).<\/p>\n<h3>Contrast<\/h3>\n<p>The CTA button should have enough contrast with the background to be easily seen.<\/p>\n<h3>Placement<\/h3>\n<p>The CTA button should be placed where it is likely to be noticed and clicked, such as at the top of the page or next to relevant content.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Which CTA is better?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_cta title=&#8221;What is a good CTA?&#8221; button_url=&#8221;https:\/\/customerfactoryb2b.com\/contact\/&#8221; button_text=&#8221;Click to choose this one&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#EDBB5F&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#0a0a0a&#8221; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#a5a5a5&#8243; button_border_radius=&#8221;30px&#8221; button_font=&#8221;||||||||&#8221; button_on_hover=&#8221;off&#8221; link_option_url=&#8221;https:\/\/customerfactoryb2b.com\/contact\/&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; box_shadow_style_button=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_cta title=&#8221;What is a good CTA?&#8221; button_url=&#8221;https:\/\/customerfactoryb2b.com\/contact\/&#8221; button_text=&#8221;This one, of course!&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#B4DADD&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#EDBB5F&#8221; button_border_width=&#8221;1px&#8221; button_border_radius=&#8221;30px&#8221; button_font=&#8221;||||||||&#8221; button_on_hover=&#8221;off&#8221; link_option_url=&#8221;https:\/\/customerfactoryb2b.com\/contact\/&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; box_shadow_style_button=&#8221;preset4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Then you finally have visitors to your website. Hundreds. But they don&#8217;t convert into customers. Then something is not right. Are you offering your visitors enough good CTAs?<\/p>\n","protected":false},"author":4,"featured_media":28791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[121,126],"tags":[],"class_list":["post-29407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-sales-en"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29407"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media\/28791"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/categories?post=29407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/tags?post=29407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}