[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
We know: Young people can no longer read, have short attention spans and are hard to reach by traditional means. So much for the Boomers. What we also know is that young people are processing information faster and faster and have learned to research on their own. Time to take a look at how to engage with them.<\/p>\n
Communicating with Gen Z<\/a> is similar to communicating with any other age group. There are a few key differences to consider. Five tips for communicating effectively with Gen Z:<\/p>\n Generation Z is the first generation to grow up with widespread access to the Internet and social media. They prefer to communicate through digital channels. Use social media, messaging apps and other online platforms to communicate with them.<\/p>\n Gen Z has grown up with a constant stream of information and is used to consuming content quickly. They prefer shorter, more concise messages that get to the point. Only when they are really interested and looking for depth do they start reading blogs and papers<\/a> like this one. Take a cue from the video below.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=ypSKDY4Jp3g” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Gen Z is more visually oriented than previous generations, so using images, videos and other visual aids helps make the message more engaging and effective.<\/p>\n Gen Z values authenticity and transparency, so it is important to communicate sincerely and honestly.<\/p>\n Generation Z is used to being able to share their thoughts and opinions online, so they may be more open to giving feedback. Encourage open communication and be willing to listen to and consider their ideas and perspectives.<\/p>\nUse digital channels<\/h3>\n
Keep it short<\/h3>\n
Use visual aids<\/h3>\n
Be authentic<\/h3>\n
Be open to feedback<\/h3>\n
And what should that content meet?<\/h1>\n
Use memes and GIFs<\/h3>\n