{"id":29278,"date":"2021-01-07T09:00:10","date_gmt":"2021-01-07T08:00:10","guid":{"rendered":"https:\/\/klantenfabriek.nl\/medo-clean-for-20-target-groups\/"},"modified":"2023-08-28T14:42:19","modified_gmt":"2023-08-28T12:42:19","slug":"medo-clean-for-20-target-groups","status":"publish","type":"post","link":"https:\/\/klantenfabriek.nl\/en\/medo-clean-for-20-target-groups\/","title":{"rendered":"Medo Clean for 20 target groups"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Making choices<\/h2>\n<p>An important choice in the development of this website was the premise that we wanted to address all target audiences in one place. That&#8217;s what the &#8220;Medo Clean for:&#8221; section is for. Based on one template, images and text can be adapted to the needs of the target audience.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2022\/01\/Medoclean-website.webp&#8221; title_text=&#8221;Medoclean website&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span>Video<\/span><\/h2>\n<p><span>For Medo Clean, we regularly create short videos for use on the website and on social media. We chose a format in which we took inspiration from series such as &#8220;How it&#8217;s made&#8221; to which we did add the answer to the question &#8220;What does it benefit the customer?&#8221;<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/496608177&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>LinkedIn<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2022\/01\/Medo-Clean-LI.webp&#8221; title_text=&#8221;Medo Clean LI&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Medo Clean&#8217;s target audience is active on LinkedIn. We aligned the presentation on this platform with the brand promise. In this campaign, we publish regular posts on the  <\/span><a href=\"https:\/\/www.linkedin.com\/company\/medoclean\" target=\"_blank\" rel=\"noopener\">company page<\/a><span>  and invite target LinkedIn members to read and share posts. In addition to connections with potential customers, this is also where we maintain contact with industry stakeholders.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_testimonial portrait_url=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2021\/12\/Linkedin.png&#8221; quote_icon=&#8221;off&#8221; portrait_width=&#8221;50px&#8221; portrait_height=&#8221;50px&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;15px&#8221; background_color=&#8221;#EDBB5F&#8221; custom_padding=&#8221;10px||10px|10px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_portrait=&#8221;on|10px|10px|10px|10px&#8221; global_module=&#8221;26599&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Jouw eigen LinkedIn profiel verbeteren? Schrijf je in voor onze <a href=\"https:\/\/klantenfabriek.nl\/workshop-linkedin\/\">workshop<\/a>.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We developed a new website for Medo Clean in 2019. Because Medo Clean serves a number of markets with different buying motives, we prepared the site to differentiate those markets.<\/p>\n","protected":false},"author":3,"featured_media":28810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[160,159,158],"tags":[],"class_list":["post-29278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-en","category-video-en","category-websites-en"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29278"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media\/28810"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/categories?post=29278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/tags?post=29278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}