{"id":29179,"date":"2017-10-18T15:42:12","date_gmt":"2017-10-18T13:42:12","guid":{"rendered":"https:\/\/klantenfabriek.nl\/five-questions-every-executive-should-ask-themselves-about-sales\/"},"modified":"2023-08-28T14:47:02","modified_gmt":"2023-08-28T12:47:02","slug":"five-questions-every-executive-should-ask-themselves-about-sales","status":"publish","type":"post","link":"https:\/\/klantenfabriek.nl\/en\/five-questions-every-executive-should-ask-themselves-about-sales\/","title":{"rendered":"Five questions every executive should ask themselves about sales"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In the projects that I have had the privilege of carrying out for clients over the past ten years, I have been struck time and again by how little attention Dutch companies pay to the cost of sales, not to mention the revenue from sales. I find that strange, because the cost of sales is probably between eight and 15 percent (CMO survey, 2017. p 22) of your revenue, and with relatively simple interventions, a higher return can be realized from your sales process.<\/p>\n","protected":false},"author":3,"featured_media":28768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[126],"tags":[125],"class_list":["post-29179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-en","tag-erik-en"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29179"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media\/28768"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/categories?post=29179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/tags?post=29179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}