{"id":29174,"date":"2018-02-22T17:02:29","date_gmt":"2018-02-22T16:02:29","guid":{"rendered":"https:\/\/klantenfabriek.nl\/the-7-phases-of-the-purchase-model\/"},"modified":"2023-11-10T16:32:17","modified_gmt":"2023-11-10T15:32:17","slug":"the-7-phases-of-the-purchase-model","status":"publish","type":"post","link":"https:\/\/klantenfabriek.nl\/en\/the-7-phases-of-the-purchase-model\/","title":{"rendered":"The 7 phases of the purchase model"},"content":{"rendered":"

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The 7 phases<\/h4>\n

In 7 phases it is possible to explain how the customer journey develops. At 1 a need arises, at 5 you get the order and at 7 the customer shouts your name from the roof; he is so satisfied with your service that he has become an ambassador for your company. Between 2 and 4 is the orientation phase. At this stage, a prospect is looking for a solution to his problem or fulfillment of his need. This means he is searching for information. Based on the knowledge gained, a customer will eventually want to seek the advice of a specialist. THE opportune time to come to the table. This provides you with an opportunity to add value in the form of expertise and gives you time to build a relationship. If at stage 5 the order is given then after-sales begins. Based on his satisfaction and your good care to deliver a perfect product or service, the customer will start recommending you in his network. And how nice is that?<\/p>\n

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“At 1 a need arises, at 5 you get the order, and at 7 the customer screams your name off the roof.”<\/em><\/p>\n<\/blockquote>\n

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  1. a SUSPECT has no problem and is not looking for a solution.<\/li>\n
  2. A PROSPECT has a problem and seeks a solution.<\/li>\n
  3. A LEAD is looking for a solution that you can deliver.<\/li>\n
  4. a HOTLEAD is looking for your solution.<\/li>\n
  5. a CUSTOMER buys your solution.<\/li>\n
  6. a returning customer buys your solution again.<\/li>\n
  7. an AMBASSADUR tells others to be with you.<\/li>\n<\/ol>\n

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