[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.22.2″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
There is a multitude of opinions on the definition of a value proposition. In this blog, we list the most common ones to help you think about your value proposition.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
This value proposition really can’t be done anymore:<\/strong><\/p>\n [\/et_pb_text][et_pb_cta title=”"With our excellent service, expertise, good value for money and customer focus, we distinguish ourselves."” button_url=”https:\/\/customerfactoryb2b.com\/contact\/” url_new_window=”on” _builder_version=”4.22.2″ _module_preset=”default” header_text_color=”#FFFFFF” background_color=”#EDBB5F” custom_button=”on” button_text_color=”#777777″ button_bg_color=”#FFFFFF” button_border_radius=”30px” button_font=”|800|||||||” button_icon=”v||divi||400″ button_on_hover=”off” link_option_url=”https:\/\/customerfactoryb2b.com\/contact\/” link_option_url_new_window=”on” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ max_height=”1000px” height=”196px”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Key customer question:<\/em><\/p>\n “Why is doing business with you better than doing business with someone else or doing nothing at all?<\/em><\/p>\n<\/blockquote>\n The most important conclusion from this is that the value proposition is determined from the prospect, the customer: What’s in it for me? Prospects are interested not in who you are and what you do but in the results that can be achieved when doing business with your company, or in other words, the value your proposition<\/strong> provides them <\/strong>such as revenue growth, cost savings, increased safety, process improvement, increased efficiency and reduced employee turnover. The values you provide them can be divided into three categories.<\/p>\n [\/et_pb_text][et_pb_cta title=”Want to know more?” button_url=”https:\/\/customerfactoryb2b.com\/contact\/” url_new_window=”on” button_text=”Get in touch” _builder_version=”4.19.5″ _module_preset=”default” header_text_color=”#FFFFFF” background_color=”#EDBB5F” custom_button=”on” button_text_color=”#777777″ button_bg_color=”#FFFFFF” button_border_radius=”30px” button_font=”|800|||||||” button_icon=”v||divi||400″ button_on_hover=”off” link_option_url=”https:\/\/customerfactoryb2b.com\/contact\/” link_option_url_new_window=”on” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_cta][et_pb_text _builder_version=”4.19.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Customer Factory starts every campaign by defining your value proposition. We’ll ask you the shirt off your back. You often know what your company is good at; we translate that into added value for your customer.<\/p>\n In addition, we look at the competition. Do they use a value proposition? What do they think they can distinguish themselves with? Do they distinguish themselves at all?<\/span><\/p>\n We also look for market\/industry data and, if possible, forecasts in this area. Because they too can play a role in determining the value proposition.<\/p>\n After this blog, are you curious about our value proposition: We increase your revenue or reduce your costs. A good conversation about your value proposition is a good start for that.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Changing times call for recalibrating your value proposition. Because if your business is fit for the future, it is also important to keep your product and market in balance. In this article, we describe the do’s and don’ts of value propositions, so that you can regain clarity on where you stand and what benefits can be gained.<\/p>\n","protected":false},"author":4,"featured_media":28769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[123],"tags":[124],"class_list":["post-29147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","tag-jasper-en"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29147"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/posts\/29147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media\/28769"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/categories?post=29147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/tags?post=29147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is a value proposition?<\/h4>\n
\n
\n
\n toolshero<\/a>
\n <\/span>
\n<\/strong>)<\/li>\n
\n
\n valueselling<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n
\n toolshero<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n
\n stefondeneemt<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n
\n indora<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n
\n toolshero<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n retail toolbox<\/strong>
\n<\/span>)<\/li>\n
\n
\n basonlinemarketing<\/a>
\n <\/strong>
\n<\/span>)<\/li>\n
\n
\n salespersonline<\/a>
\n <\/strong>
\n<\/span>)
So this means that your value proposition must answer the following question:<\/li>\n<\/ol>\n\n
What do we learn from this?<\/h4>\n
<\/blockquote>\n
The 3 types of value propositions<\/h4>\n
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How does that work in practice?<\/h4>\n