{"id":29053,"date":"2020-09-10T12:50:19","date_gmt":"2020-09-10T10:50:19","guid":{"rendered":"https:\/\/klantenfabriek.nl\/seo-workshop\/"},"modified":"2023-08-29T14:17:44","modified_gmt":"2023-08-29T12:17:44","slug":"seo-workshop","status":"publish","type":"page","link":"https:\/\/klantenfabriek.nl\/en\/academy\/seo-workshop\/","title":{"rendered":"SEO Workshop"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EDBB5F&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2021\/12\/smiling-african-american-man-recharging-his-smartphone-with-mobile-phone-portable-batt-SBI-309516362-scaled-1.jpg&#8221; title_text=&#8221;Zoekmachine optimalisatie&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Van zoekwoord tot content<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Tijdens deze workshop leer je:<\/span><br \/><span><\/span><\/p>\n<ul>\n<li><span>Hoe je een mindmap gebruikt<\/span><\/li>\n<li><span>Hoe je een zoekwoorden onderzoek doet<\/span><\/li>\n<li><span>Hoe je een landingspagina of blogpost opzet<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1202px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|10px|false|false&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Workshop information<\/h2>\n<p>Your website is an important communication channel, where you publish your relevant content. Preferably, even content that is found by your target audience on Google. To accomplish this, you use search engine marketing (SEO). Conversely, you can also use SEO to create valuable and findable content.<\/p>\n<p>In our workshop from keyword to content, we give you tools that make it easy to start SEO yourself. More importantly, by following this method you are going to write about the issues that are on the minds of the people you would like to have as clients. This creates a pool of potential customers.<\/p>\n<p>Enthusiastic? Then register quickly.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2023\/05\/SEO.gif&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;SEO&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#B4DADD&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins||||||||&#8221; header_text_color=&#8221;#0c71c3&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Subscribe<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;14px&#8221; custom_margin=&#8221;|10px||10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Location: Customer Factory<br \/><span>When: every last Tuesday of the month<\/span><br \/>Time: 3 p.m. to 5 p.m.<br \/>Price: 99 euros p.p.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|10px|10px|10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]                        <!-- [et_pb_line_break_holder] --><!-- SharpSpring Form for Workshop SEO --><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->    var ss_form = {'account': 'MzawMDE1MTM3BgA', 'formID': 'M04zS7IwNDLWNbEwStE1STEw07UwNTfQNTBNNDBIMbA0skxLAwA'};<!-- [et_pb_line_break_holder] -->  ss_form.hidden = {'_usePlaceholders': true};<!-- [et_pb_line_break_holder] -->    ss_form.width = '100%';<!-- [et_pb_line_break_holder] -->    ss_form.height = '1000';<!-- [et_pb_line_break_holder] -->    ss_form.domain = 'app-3QN72VTJ7Y.marketingautomation.services';<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.hidden = {'field_id': 'value'}; \/\/ Modify this for sending hidden variables, or overriding values<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.target_id = 'target'; \/\/ Optional parameter: forms will be placed inside the element with the specified id<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.polling = true; \/\/ Optional parameter: set to true ONLY if your page loads dynamically and the id needs to be polled continually.<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"https:\/\/koi-3QN72VTJ7Y.marketingautomation.services\/client\/form.js?ver=2.0.1\"><\/script><!-- [et_pb_line_break_holder] -->                <!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EDBB5F&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Referenties<\/h2>\n<p>[\/et_pb_text][et_pb_slider use_bg_overlay=&#8221;on&#8221; bg_overlay_color=&#8221;#ffffff&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#777777&#8243; dot_nav_custom_color=&#8221;#777777&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#777777&#8243; body_text_color=&#8221;#777777&#8243; background_color=&#8221;#FFFFFF&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_image=&#8221;on|30px|30px|30px|30px&#8221; border_width_all_image=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide heading=&#8221;Danielle van den Hove&#8221; use_bg_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span>Marketing &amp; Communications Specialist, Parkstad Inspecties.<\/span><\/p>\n<p><span>Ik heb de online workshop \u2018van zoekwoord tot content\u2019 gevolgd van Jasper Camman. Deze workshop was voor mij een goede opfriscursus die tevens ook goede tips bevatte. De groep was klein, waardoor iedereen zijn of haar leerdoelen heeft behaald. Jasper legde alles goed uit, had voorwerk gedaan naar de verschillende bedrijven en gaf ieder een bruikbaar technisch rapport van de website van het betreffende bedrijf. Al met al een heel fijne workshop. Zeker een aanrader.<\/span><\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Martijn Graat&#8221; use_bg_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span>Content marketer, Logistics Matter<\/span><\/p>\n<p><span aria-hidden=\"true\">Attended fun workshop on SEO and the link to content. For me, the technical side of SEO was particularly interesting. Jasper explained this clearly with good examples from my own practice. Very interesting to see his SEO analysis of my website and get good tips on how to do it better.<\/span><\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Jolanda Nadorp&#8221; use_bg_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>Marketing Manager, Demo Consultants<\/p>\n<p>I had 1-on-1 workshop &#8220;from keyword to content&#8221; from Jasper. There was a good structure to his explanations and he took into account my level of knowledge. The fact that he also figured out and worked out things specifically related to our website was absolutely fantastic.<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Minke Burggraaff&#8221; use_bg_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>Marketer\/Inside sales, PromoTec B.V.<\/p>\n<p>Instructive interactive workshop! Jasper asks good questions and combines a nuanced vision with pragmatic advice.<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Sanne Toonen&#8221; use_bg_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>Content Marketer, Adiform<\/p>\n<p>The individual attention, clear explanations and hands-on tools to get started right away made the workshop instructive and interesting. Jasper and Mike took ample time to answer questions each from their own perspective on the field of online marketing. A Dream Team!<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; top_divider_height=&#8221;50px&#8221; global_module=&#8221;25509&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">HQ &amp; Academy<\/h3>\n<div class=\"textwidget\">\n<p>CAB FAB<br \/>Saturn Street 60\/71<br \/>2516 AH The Hague<br \/>Tel: (070) 222 38 80<br \/><a href=\"mailto:support@klantenfabriek.nl\">support@klantenfabriek.nl<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">Formalities<\/h3>\n<div class=\"textwidget\">\n<p><a href=\"https:\/\/customerfactoryb2b.com\/general-conditions\/\" target=\"_blank\" rel=\"noopener\">General conditions<\/a><br \/><a href=\"https:\/\/customerfactoryb2b.com\/privacy-statement\/\" target=\"_blank\" rel=\"noopener\">Privacy Statement<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">Business<\/h3>\n<div class=\"textwidget\">\n<p>Customer Factory B.V.<br \/>Chamber of Commerce: 66789060<br \/>VAT: 856698076B01<br \/>Part of:<br \/><a href=\"http:\/\/highattention.nl\/\" target=\"_blank\" rel=\"noopener\">High Attention Group B.V.<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van zoekwoord tot contentTijdens deze workshop leer je: Hoe je een mindmap gebruikt Hoe je een zoekwoorden onderzoek doet Hoe je een landingspagina of blogpost opzet Workshop information Your website is an important communication channel, where you publish your relevant content. Preferably, even content that is found by your target audience on Google. To accomplish [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":29054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29053","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages\/29053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29053"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages\/29053\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages\/29054"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}