{"id":29003,"date":"2020-09-22T07:07:02","date_gmt":"2020-09-22T05:07:02","guid":{"rendered":"https:\/\/klantenfabriek.nl\/whitepaper-account-based-marketing\/"},"modified":"2023-09-29T11:01:39","modified_gmt":"2023-09-29T09:01:39","slug":"whitepaper-account-based-marketing","status":"publish","type":"page","link":"https:\/\/klantenfabriek.nl\/en\/whitepaper-account-based-marketing\/","title":{"rendered":"Whitepaper Account Based Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Whitepaper Account Based Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Learn how to make sales and marketing work together!<\/h2>\n<p>Account Based Marketing makes a valuable contribution to improving sales. Time to think about how you can use this for your business to improve your ROI on marketing and sales. In this white paper, we discuss some best practices and share some practical diagrams that are easy to translate into your company&#8217;s practice.<\/p>\n<p>Want to know:<\/p>\n<p>How Account Based Marketing (ABM) acts as a bridge between marketing and sales?<br \/>Why ABM also works for SMEs.<br \/>What contribution does ABM make?<br \/>How to select Key Accounts.<\/p>\n<p>You can read about it in the ABM white paper.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#B4DADD&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins||||||||&#8221; header_text_color=&#8221;#0c71c3&#8243; background_color=&#8221;#B4DADD&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Get the whitepaper!<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|10px|10px|10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]                        <!-- [et_pb_line_break_holder] --><!-- SharpSpring Form for Whitepaper ABM --><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->    var ss_form = {'account': 'MzawMDE1MTM3BgA', 'formID': 'SzVMNkw1MEjStTBOS9U1STI20U00S7XQNTIwNbUwtkhNNjY2AQA'};<!-- [et_pb_line_break_holder] -->    ss_form.width = '100%';<!-- [et_pb_line_break_holder] -->    ss_form.height = '1000';<!-- [et_pb_line_break_holder] -->    ss_form.domain = 'app-3QN72VTJ7Y.marketingautomation.services';<!-- [et_pb_line_break_holder] -->  ss_form.hidden = {'_usePlaceholders': true};<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.hidden = {'field_id': 'value'}; \/\/ Modify this for sending hidden variables, or overriding values<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.target_id = 'target'; \/\/ Optional parameter: forms will be placed inside the element with the specified id<!-- [et_pb_line_break_holder] -->    \/\/ ss_form.polling = true; \/\/ Optional parameter: set to true ONLY if your page loads dynamically and the id needs to be polled continually.<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"https:\/\/koi-3QN72VTJ7Y.marketingautomation.services\/client\/form.js?ver=2.0.1\"><\/script><!-- [et_pb_line_break_holder] -->                    [\/et_pb_code][et_pb_image src=&#8221;https:\/\/klantenfabriek.nl\/wp-content\/uploads\/2022\/01\/Whitepaper-account-based-marketing-scaled.jpg&#8221; alt=&#8221;Whitepaper account based marketing&#8221; title_text=&#8221;Whitepaper account based marketing&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;300px&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;25509&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">HQ &amp; Academy<\/h3>\n<div class=\"textwidget\">\n<p>CAB FAB<br \/>Saturnusstraat 60\/71<br \/>2516 AH The Hague<br \/>Tel: (070) 222 38 80<br \/><a href=\"mailto:support@klantenfabriek.nl\">support@klantenfabriek.nl<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">Formalities<\/h3>\n<div class=\"textwidget\">\n<p>General conditions<br \/>Privacy Statement<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"title\">Business<\/h3>\n<div class=\"textwidget\">\n<p>Customer Factory B.V.<br \/>Chamber of Commerce: 66789060<br \/>VAT: 856698076B01<br \/>Part of:<br \/><a href=\"http:\/\/highattention.nl\/\" target=\"_blank\" rel=\"noopener\">High Attention Group B.V.<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whitepaper Account Based MarketingLearn how to make sales and marketing work together! Account Based Marketing makes a valuable contribution to improving sales. Time to think about how you can use this for your business to improve your ROI on marketing and sales. In this white paper, we discuss some best practices and share some practical [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":28943,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29003","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages\/29003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/comments?post=29003"}],"version-history":[{"count":0,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/pages\/29003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media\/28943"}],"wp:attachment":[{"href":"https:\/\/klantenfabriek.nl\/en\/wp-json\/wp\/v2\/media?parent=29003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}